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Jewelry brand Mejuri introduces rewards scheme aiming at bolstering customer loyalty while hinting at brick-and-mortar store growth plans.

DTC Jewelry Brand Extends Benefits to Members, Including Complimentary Shipping on Specific Days and Exclusive Product Privileges

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Direct-consumer jewelers grant benefits to enrolled clients, including complimentary delivery on...
Direct-consumer jewelers grant benefits to enrolled clients, including complimentary delivery on specified days and limited product privileges.

Sparkling News: Mejuri Revs Up with New App, Loyalty Program, and Store Expansion

Jewelry brand Mejuri introduces rewards scheme aiming at bolstering customer loyalty while hinting at brick-and-mortar store growth plans.

Here's a lively scoop on Mejuri, a hip direct-to-consumer jewelry brand that's shaking up the industry. On Thursday, they unfurled their fresh app and loyalty program, named Mejuri+, leaving Retail Dive nothing short of impressed.

Mejuri+ provides membership perks galore, such as access to exclusive product drops, early bird sale access, free shipping every Monday, a birthday gift, and more!

But wait, there's more! Mejuri also plans to inaugurate five groundbreaking brick-and-mortar stores by year-end. Keep your eyes peeled for locations popping up in London, Miami, Nashville, Tennessee, San Francisco (the second store), and Los Angeles (the third store)! With these additions, Mejuri's physical store count will hit a whopping 29.

Behind the Scene: A Closer Look at Mejuri

Founded in 2015, Mejuri has morphed into a powerhouse with over 560 employees and a whopping 2 million customers under its jewel-encrusted belt. The brand, which has raised over $100 million since its inception, boasts an impressive repeat customer base. Roughly 50% of its revenue comes from loyal clients, and 25% of those customers return to make additional purchases in the same year.

Mejuri's co-founders are the dynamic duo of CEO Noura Sakkijha and Majed Masad. The brand previously secured $5 million in a Series A funding round led by Felix Capital back in 2018. In 2019, the jewelry brand successfully raised an additional $23 million in a Series B round, with New Enterprise Associates joining the party, as reported by TechCrunch.

Although Mejuri has fiercely stuck to its direct-to-consumer approach, other newer jewelry brands have ventured into wholesale. For example, in August, Aurate announced partnerships with Macy's and Helzberg Diamonds, offering exclusive collections with retailer-unique pricing. After shuttering its own retail stores, the digitally native brand found wholesale deals to be a cost-efficient method for reaching in-person customers.

Extra Shimmer: Insights on Mejuri's Journey

  • Investment, Venture Capital: Mejuri has garnered backing from heavyweights like Greycroft, Thrive Capital, and Union Square Ventures. The broader 2024 venture capital funding landscape involved a staggering $25.5 billion.
  • Global Presence: Mejuri is making a lasting impact internationally, with brick-and-mortar stores in the UK, Australia, and Germany.
  • Product Portfolio: The brand continually unveils innovative products, including eye-catching pieces like the Toronto Mosaic Dome Ring.
  • Empowerment: The Empowerment Fund champions underrepresented women and non-binary individuals, reflecting Mejuri's commitment to inclusivity and female empowerment.
  1. Mejuri's new app and loyalty program, dubbed Mejuri+, have caused a buzz in the retail industry, breaking fashion norms and revolutionizing direct-to-consumer business models.
  2. The tech-savvy app offers benefits like exclusive product drops, early bird sale access, free shipping every Monday, a birthday gift, and more, an editorial on TechCrunch revealed.
  3. Amidst this digital transformation, Mejuri has also announced it will open five brick-and-mortar stores in high-profile locations like London, Miami, Nashville, San Francisco, and Los Angeles by the end of 2022, aiming to reach a total of 29 physical stores.
  4. Founded in 2015, Mejuri has established itself as a leading jewelry brand in the market, boasting over 560 employees and 2 million customers to date.
  5. Roughly half of Mejuri's revenue is generated by returning clients, with a quarter of those customers purchasing additional products within the same year.
  6. The company's co-founders, CEO Noura Sakkijha and Majed Masad, have wisely raised over $100 million since Mejuri's inception through various venture capital funding rounds, with backers including Greycroft, Thrive Capital, Union Square Ventures, and others.
  7. In the rapidly evolving world of retail and business, some companies have adopted a different strategy to expand, like Aurate, which has entered wholesale partnerships with Macy's and Helzberg Diamonds to reach in-person customers at a lower cost.
  8. In an era of globalization, Mejuri's footprint extends beyond the United States, with retail stores appearing in international cities like London, Berlin, and Melbourne.
  9. The brand's product portfolio continuously pushes boundaries, introducing eye-catching pieces such as the Toronto Mosaic Dome Ring, reflecting its continuous innovation and dedication to the fashion industry.
  10. Mejuri's strong stance on inclusivity and female empowerment is evident in the Empowerment Fund—an initiative that supports underrepresented women and non-binary individuals in the workforce.
  11. As part of a larger trend, the 2024 venture capital landscape saw an outstanding $25.5 billion in funding, with Mejuri being one of the significant contributors in the tech and retail sectors.

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