J&K Bank & Escorts Kubota Boost Agri Productivity with 50% Subsidy
J&K Bank and Escorts Kubota Ltd. have joined forces to boost agricultural productivity and sustainability in Jammu and Kashmir. The partnership aims to provide affordable financing for modern farm equipment, enhancing farmers' operations and resilience.
The initiative, named Krishi Yantra Yojana, offers farmers up to 50% subsidy on agricultural machinery such as seed drills and rotavators. J&K Bank will serve as the preferred financier for customers purchasing equipment from Escorts Kubota Ltd. This collaboration is expected to play a pivotal role in supporting farmers' modernization and economic sustainability.
Customers availing finance through J&K Bank will receive an upfront discount of Rs 15,000 on all tractor models of Escorts Kubota Ltd. This added incentive is set to make modern farm equipment more accessible to Jammu and Kashmir's farmers. The partnership builds on a similar agreement signed by HDFC Bank and Escorts Kubota Ltd. in 2025, further demonstrating the commitment of financial institutions to support India's agricultural sector.
J&K Bank's partnership with Escorts Kubota Ltd. is set to empower Jammu and Kashmir's farmers with accessible and affordable financing for modern agricultural equipment. This initiative is poised to enhance productivity, boost resilience, and promote economic sustainability in the region's agriculture sector.
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