Ivrea's automotive company, Mavel, is advocating for the integration of electric motors in sports cars
Mavel: Italian Innovation in High-Performance Electric Motors
Based in Ivrea, Italy, Mavel is a leading company specializing in the production of niche electric motors for premium automotive brands. Founded in 1999 in Pont Saint Martin, Mavel has since grown and transitioned from development to production, supporting its growth even on limited volumes.
The company's roots lie in the industrial sector, with initial focus on Asia, but in 2015, Mavel made a strategic shift towards the automotive sector with the arrival of a French and a Chinese partner. This decision marked the beginning of Mavel's focus on supplying electric motors to prestigious automotive brands such as Aston Martin, Ducati, and McLaren.
Mavel's business model supports its growth, allowing it to cater to the specific needs of these brands. The company develops all the software for its motors and electronic hardware in-house, ensuring a high level of customization and control over the final product.
In line with its focus on niche production, Mavel avoids industry-specific difficulties by concentrating on smaller volumes. This approach allows the company to maintain its focus on quality and performance, key factors in the premium automotive market.
Mavel's electric motors are primarily used in sports cars, showcasing the company's expertise in high-performance electric motor design. The company is also involved in the development of motor control systems and inverters, further expanding its capabilities in the field of electric vehicle technology.
The company's name, Mavel, is a derivative of "Fast Machines," reflecting its commitment to speed and innovation. Mavel's founder, Davide Bettoni, envisioned a "light factory" within the city, different from traditional factories with many machines and few men. Today, Mavel continues to uphold this vision, with the assembly of individual parts on the electronic boards handled by suppliers.
Mavel's success is evident in its patent portfolio, which stands at 60. The company's technologies are used in Asia on larger volumes, further solidifying its position as a key player in the global electric vehicle market. As Mavel continues to grow and innovate, it remains committed to its mission of providing high-quality, bespoke electric motor solutions to the premium automotive industry.
- Mavel, with roots in the industrial sector, has expanded its focus to include the automotive industry, particularly electric vehicles, partnering with prestigious brands like Aston Martin, Ducati, and McLaren in 2015.
- Mavel's commitment to high performance is evident in its electric motors, which are primarily used in sports cars and also in the development of motor control systems and inverters.
- The company's name, Mavel, is a derivative of "Fast Machines," reflecting its dedication to speed and innovation, as seen in its high-quality, bespoke electric motor solutions.
- Mavel's growth and success are apparent in its patented technologies, which are used not only in the premium automotive market but also in larger volumes in Asia, solidifying the company's position in the global electric vehicle market.
