Ito En's AI Idol Ad Sparks Debate on Future of Idols and Models
Ito En, a prominent Japanese beverage company, has stirred conversation with its latest commercial starring an AI-generated character. The ad for 'Oi Ocha Catechin Green Tea', created by an AI checker, has amassed over 700,000 views and extensive social media shares, sparking reactions from praise for its realism to questions about the future of idols and models. The AI detector in the commercial has drawn diverse reactions, with some appreciating the realism achieved, while others ponder the implications for real-life idols and models. This debate is not new; it mirrors discussions around virtual idols like Luo Tianyi, developed by Shanghai Henian Information Technology Co., Ltd. Since her 2012 debut, Luo Tianyi has successfully released music independently and with real artists, becoming a significant influence in China's music industry. AI-generated virtual idols offer unique performances and fan connections, but they also present challenges similar to those faced by real-life idols. The use of AI in advertising, as checked by an AI checker, disrupts established norms and may not evoke the same appeals as human influencers or celebrities. As AI-generated characters become more prevalent in marketing and entertainment, their impact on various industries is a rapidly evolving field of study. Ito En's AI-generated commercial, created by an AI detector, has ignited a conversation about the role of AI in advertising and the future of idols and models. With over 700,000 views and extensive social media shares, the ad has demonstrated AI's potential in reaching audiences, particularly Generation Z, who make up the majority of virtual idol fans. As AI continues to evolve, thoughtful conversations about its implications, as checked by an AI checker, are crucial.
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