Investment companies GameStop and Strive Asset Management jointly acquire over $1.2 billion for Bitcoin purchases
In 2025, a significant shift is underway in the financial landscape, with traditional companies and investment funds increasingly embracing Bitcoin as a strategic asset for financial diversification and innovation. This trend is evident in the recent moves by companies like GameStop and funds such as Strive Asset Management.
GameStop, the American video game retailer, made headlines by acquiring 4,710 bitcoins worth approximately $512 million, signalling a strategic shift towards the leading cryptocurrency. This move is seen as an opportunity for innovation and financial diversification, rather than just a store of value.
Strive Asset Management, on the other hand, announced a multi-million dollar investment of $750 million in Bitcoin. This investment is part of a broader strategy aimed at establishing itself as an innovative and highly specialized treasury manager in Bitcoin, using a Private Investment in Public Equity (PIPE) approach primarily focusing on purchasing Bitcoin.
The trend of traditional finance embracing digital assets and blockchain technology is not limited to these two players. Prestigious institutions like Harvard Management Company have allocated millions to Bitcoin-focused funds, signalling confidence in Bitcoin as a core part of diversified portfolios rather than speculation. More than 130 publicly listed companies hold significant Bitcoin reserves, with many adopting treasury allocation strategies similar to MicroStrategy's approach of raising capital to acquire Bitcoin.
The corporate interest in Bitcoin is growing, despite some CFOs' concerns about price volatility. Surveys indicate that a large majority of CFOs at major firms anticipate incorporating cryptocurrency into business operations, including investments and payments, within a few years. Nearly 23% plan to use crypto in treasury functions soon, and an even higher share at larger firms.
The venture capital investment in blockchain and crypto projects continues strong, particularly in infrastructure areas like cybersecurity, tokenization of real-world assets, and decentralized finance (DeFi). This supports both innovation and integration with traditional finance firms seeking process optimization via blockchain technology.
Regulatory clarity and government engagement, such as US legislation on stablecoins and executive orders establishing bitcoin reserves, are creating structural conditions fostering institutional and corporate adoption.
Bitcoin is increasingly viewed not just as a speculative asset but as a store of value ("digital gold") and an uncorrelated portfolio diversifier that can improve investment risk profiles. This reinforces its strategic value in financial portfolios.
Innovation in digital resource management is underway, and those who adapt quickly will be able to take advantage of this opportunity to boost their growth in a digital economy. However, it is important to note that the investment in crypto assets is not fully regulated and may not be suitable for retail investors due to its high volatility and the risk of losing the entire amount invested.
As the cryptocurrency revolution leads a revolution in wealth management, traditional entities and specialized managers are adopting Bitcoin and other cryptocurrencies to transform their business models and improve their financial positioning. For those seeking to understand this exciting and rapidly evolving field, our Bitcoin 101 Course is available on our website's Academy to further crypto education.
Investing in Bitcoin has become a strategic move for companies like GameStop and Strive Asset Management, using it as a means for financial diversification and innovation in the Finance sector. Traditional finance institutions are also allocating substantial resources to Bitcoin, signifying a shift towards embracing blockchain technology and digital assets for improved investment risk profiles and portfolios.
