Investigation of Hidden Visual Images and Phrases in Static Media Through Eye Monitoring Methods
In a groundbreaking study conducted at the Neuro Lab located on the SP Jain Sydney campus, researchers delved into the effects of static subliminal images on participants' eye movement patterns and Area of Interest (AOI) analysis. The study, which utilised a Phenomenography approach of Eye Tracking, aimed to shed light on the impact of these subliminal images on biometric changes.
The research involved a total of 46 healthy participants, who were divided into two groups. One group was shown image packages containing static subliminal stimuli, while the other group did not receive such stimuli. The study found no significant differences in the eye movement patterns between these two groups, suggesting that the subliminal images did not significantly influence the participants' overall gaze behaviour.
However, the analysis of the Heat Map revealed that the subliminal stimulus had an impact on the concentration of gaze within the AOI. Participants who noticed the AOIs with the subliminal stimulus, especially male participants, spent more time in the AOI compared to those who did not see the subliminal stimulus. This indicates that while the subliminal images may not have been the first point of attraction, they did manage to capture and maintain the participants' attention to some extent.
The statistical analysis of the Time to First Fixations (TIFF) further revealed that the subliminal stimulus was not the first point of attraction. This suggests that the participants' gaze was initially drawn elsewhere before eventually settling on the AOIs with the subliminal stimuli.
The study also did not find any significant differences in the eye movement patterns between the first and subsequent viewings of the perfume packages, indicating that the subliminal stimuli did not have a cumulative effect over multiple exposures.
The research did not find any correlation between the time spent in the AOI and the awareness of the subliminal stimulus for female participants. For male participants, however, there was a correlation, with those who were aware of the subliminal stimulus spending more time in the AOI.
In conclusion, while the study did not find conclusive evidence of significant effects of static subliminal images on biometric changes via eye tracking and AOI analysis, it did suggest that such images may cause subtle, involuntary changes in eye movement patterns detectable through AOI analysis, reflecting unconscious processing. These biometric changes can potentially be quantified and modeled for identification or behavioural insights over time using advanced neural network-based classifiers.
For a more comprehensive understanding of this topic, targeted experimental publications or neurophysiological research specifically testing subliminal image effects on eye tracking and AOI would be necessary.
Facial coding analysis, relying on advanced neural network-based classifiers, could reveal subtle, involuntary changes in participants' eye movement patterns, providing insights into unconscious processing of subliminal images.
Media analytics, incorporating technology like eye tracking and science-led AOI analysis, can be utilized to study and quantify these changes over time, potentially offering valuable behavioral insights.
