Investigation
In the ever-evolving world of automotive technology, Geely Auto Group continues to make significant strides in China's new energy vehicle (NEV) market. With a 73% year-on-year increase in NEV sales during the first half of 2025, Geely has solidified its second position in the market, following closely behind BYD.
Geely's success is evident in the impressive sales figures. The group sold a total of 1,001,496 NEV units in H1 2025, accounting for 12.5% of China’s NEV market share[1]. This growth has been aided by the increasing consumer demand and expanding infrastructure for electric vehicles (EVs) in the country.
The group's portfolio spans the mainstream NEV market, encompassing both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs)[3]. In June 2025, BEVs continued to dominate the Chinese NEV market, with 859,000 units sold, a 40.4% increase year-over-year[1]. PHEVs also saw growth, albeit at a slower pace of 7.8% year-over-year.
Geely's dual-business strategy, which involves creating a mainstream brand group (Geely Auto Group) and a premium NEV segment (Zeekr Group), aligns with its aim to consolidate and expand its position in the rapidly growing NEV sector[3]. In July 2025, Zeekr added 16,977 units, marking an 8% rise compared to the same month last year[2].
Looking ahead, Geely plans to release five new hybrid models in the second half of 2025[2]. One of these models is the Galaxy M9, which will debut with a new AgentOS-powered intelligent cockpit and will feature AI-based human-machine interaction[4]. The M9 is expected to launch for 34,830 USD in China[4].
The Galaxy sub-brand, specifically, saw a significant surge in July 2025, with 95,043 units sold, representing a 237% year-on-year increase[2]. The Geome Xingyuan model alone delivered 44,286 units for the month[2]. Another notable model, the Geely Galaxy E5 (known as Geely EX5 internationally), sold 13,816 units in July 2025[2].
Geely's latest hybrid platform, SEA Hybrid (Haohan Hybrid) technology, supports 6C ultra-fast charging and offers a 380-kilometre pure electric range[4]. This technology is set to revolutionise the EV industry, providing drivers with a more convenient and efficient driving experience.
As the NEV market continues to grow, it's clear that Geely Auto Group is poised for continued success. With its innovative technology, diverse portfolio, and strategic business approach, Geely is set to remain a major player in China's NEV market.
[1] China's NEV Market: Geely, BYD, and the Race for Dominance [2] Geely Auto Group's NEV Sales Surge in July 2025 [3] Geely Auto Group's Dual-Business Strategy: Mainstream and Premium NEV Segments [4] Galaxy M9: Geely's AI-Powered EV Set for Release
- The new energy vehicle (NEV) industry is witnessing a significant surge in China, with Geely Auto Group demonstrating a remarkable growth in sales, securing the second position behind BYD.
- Geely's success in the NEV market is not only evident in the impressive sales figures but also in the diversified portfolio that includes both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs).
- Pioneering in the EV technology, Geely Auto Group is planning to release five new hybrid models in the second half of 2025, incorporating AI-powered human-machine interaction, like the impending Galaxy M9.
- Geely's innovative SEA Hybrid (Haohan Hybrid) technology, offering 6C ultra-fast charging and a 380-kilometre pure electric range, is set to bring a revolutionary change in the electric-vehicles (EVs) business, enhancing driving convenience and efficiency.
- With a strategic dual-business approach, combining mainstream and premium NEV segments, Geely Auto Group aims to maintain its dominant position in China's rapidly expanding NEV market.
