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The Guangzhou-Honda Everus S1, a compact sedan produced by Guangqi Honda, is set to make its debut in the China car market in April. This vehicle is part of the Everus brand, which was established to offer budget-friendly Honda-based models for China.
The Everus S1 is essentially a badge-engineered version of the fourth-generation Honda City, sharing the same dimensions, approximately 4,420 mm in length. It will come equipped with either a 1.3-liter i-DSi petrol engine or a 1.5-liter VTEC L-series petrol engine, similar to those used in the Honda City. Transmission options include a 5-speed manual or a 5-speed automatic.
The Everus S1 is positioned as a budget alternative under a local brand owned by Honda’s joint venture, making it the first foreign automaker vehicle badge-engineered under a Chinese-owned brand. Production of the Guangzhou-Honda Everus S1 will commence on March 26.
Detailed sales figures for the Everus S1 in the Chinese market are not explicitly provided, but the fact that production lasted for about three years implies moderate market acceptance, likely limited compared to more mainstream Honda models. The Everus brand was notable as the first example of a foreign carmaker producing vehicles under a locally owned joint venture brand in China.
The starting price of the Everus S1 will range from approximately 75,000 to 120,000 yuan. The production-version of the Everus S1 will debut at the Shanghai Auto Show in April.
This article is part of a series titled "The Big Read - GAC (2/4) - The road to success".
In China, the auto market continues to evolve, with new vehicles being introduced regularly. For instance, the Audi Q6 has been unveiled and is priced at $74,000. Meanwhile, the BYD's Denza D9 EV sold 3,000 units in just 30 minutes, showcasing the growing interest in electric vehicles in the country.
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The Everus S1, with its debut in the China car market, signifies a fusion of the local automobile industry and international finance, as it is a joint venture between Guangqi Honda and Honda Motor Company. With the growth of electric vehicles, it is evident that the Chinese lifestyle is increasingly intertwined with technology, as demonstrated by the rapid sale of BYD's Denza D9 EV. Meanwhile, the high-end auto market is thriving, as evidenced by the unveiling of the Audi Q6, priced at $74,000.
