Interview Series: Global Insights
In the world of museum storytelling, immersive and interactive technologies have become essential infrastructure. They increase visitor engagement, learning, and intention to return, transforming the way we experience exhibits. One company at the forefront of this revolution is Pufferfish Displays GmbH, known for their innovative, interactive, and immersive displays.
Pufferfish's latest offering, the PufferLED spheres, is a game-changer. Instead of the traditional multi-projector approach, these displays use modular LED tiles, offering at least 10 times the luminance of projection. This makes them ideal for a variety of applications, from museums and exhibitions to corporate presentations and events.
The unique design of PufferLED also offers several practical advantages. The pixel pitch stays constant as the diameter grows, ensuring resolution remains consistent. Moreover, the displays ship largely pre-assembled, reducing freight, rigging, and the total cost of ownership.
Pufferfish is not just focused on technology; they are also committed to sustainability. They are mapping their product footprints under ISO 50001 and working towards full B Corp Certification. They are auditing every tier-one supplier against ISO 14001 and are looking to incorporate proximity sensors to reduce idle consumption further.
The PufferLED line was introduced late last year, and it offers the impact of the 'Puffer Grand' without the grand price tag. For those seeking something similar in a smaller sphere or a lower cost of entry, there's the PufferHemi, a half-sphere option.
Pufferfish's creative teams have real-world experience in developing both software and content for any existing or proposed canvas. They can drive every pixel exactly where it needs to be in the spherical world, creating immersive, interactive experiences that resonate with people.
Spherical displays align with how we understand our world, allowing for 360-degree interaction. This makes them ideal for creating immersive and interactive museum exhibits that engage visitors and enhance their learning experience.
Under the leadership of Stephen Patterson, who has been leading Pufferfish Displays since May 2025, the company is looking to expand beyond spherical displays. They are developing new display shapes using the PufferOS engine and custom enclosures to bring ideas to life.
Patterson, who left Biamp EMEA after more than 14 years, is responsible for setting the vision, securing resources, nurturing culture, and maintaining alignment with investors, partners, and the board. He also handles sales and marketing, meeting customers and partners, shaping go-to-market strategy, and amplifying the Pufferfish story.
For more specific examples of Pufferfish's work, one can look at their projects in museums and exhibitions, research institutions, events and trade shows, and corporate presentations. To learn more about these projects, visit Pufferfish's official website or their social media channels. Alternatively, researching news articles or industry reports in the technology and innovation sector could provide valuable insights.
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