Indiegogo, a trailblazer in the realm of crowdfunding, has been acquired by Gamefound, a giant in the board game industry.
Gamefound, a specialized tabletop crowdfunding platform, has made a significant move by acquiring Indiegogo, a long-established crowdfunding site. This merger is set to revolutionize the crowdfunding landscape, aiming to create a more innovative, creator-friendly, and accessible platform.
The acquisition aims to leverage the strengths of both platforms. Gamefound, founded in 2016, is renowned for its focus on tabletop projects and its cutting-edge crowdfunding technology. On the other hand, Indiegogo, with its 17-year history, boasts a vast global community of 38 million members and has raised nearly $3 billion.
Marcin Świerkot, CEO of Gamefound, expressed pride in his team's focus and discipline. He emphasized Gamefound's commitment to having at least a 2x better platform than competitors, making it friendly and intuitive for backers and professional and reliable for creators.
Indiegogo's CEO, Julie dePontbriand, shares this optimism. She believes that Gamefound's technology is unrivaled and is excited to bring it to Indiegogo's diverse community. She stated, "It's time for crowdfunding to be a forward-facing industry again."
Enhanced Technology and Tools
Indiegogo will be powered by Gamefound’s state-of-the-art crowdfunding technology, providing creators and backers with powerful tools such as a full-featured mobile app, over 20 payment options, built-in marketing tools, a reliable pledge manager, and multilingual support. This aims to create a more user-friendly, comprehensive ecosystem for project management and backer engagement.
More Creator-Friendly Terms
Indiegogo will adopt Gamefound's flat 5% fee structure, which is more affordable and allows creators to keep more of their funds. Additionally, the acquisition will bring friendlier business policies and pricing designed to support creators better and make the platform more cost-effective.
Improved Pledge Management
Gamefound’s industry-leading pledge management system will be introduced on Indiegogo, boosting transparency, ease of use, and efficiency in managing backer pledges and rewards.
Cross-Platform Discoverability
Although the two platforms will continue operating independently for now, Gamefound campaigns will become discoverable on Indiegogo. This cross-pollination benefits creators by broadening their visibility.
Unified Backer Experience
Backers will be able to log in using either Indiegogo or Gamefound credentials, streamlining access and account management across the two platforms.
The tech team at Gamefound is reportedly working extremely hard and shipping new features every 2 weeks. This rapid development promises a continuous improvement of the integrated platform.
With this acquisition, the crowdfunding experience for both backers and creators is expected to improve significantly. The merger of Gamefound’s advanced technology and business model into Indiegogo's platform promises a stronger challenge to competitors like Kickstarter.
Technology will be significantly enhanced on the combined platform, as Indiegogo will be powered by Gamefound's state-of-the-art crowdfunding technology. This upgrade will offer creators and backers powerful tools such as a full-featured mobile app, various payment options, built-in marketing tools, a reliable pledge manager, and multilingual support.
The platforms' business model will also become more creator-friendly with the adoption of Gamefound's flat 5% fee structure and friendly business policies, aiming to make the platform more cost-effective for creators.
