Increase in children's ticket prices by one-third prior to holidays
Hottest Kids' Gizmos: What's Cooking in the Parental-Control Market!
(Know the latest trends shaping the kids' tech space, along with the leading brands and popular features)
The kids' gadget market, particularly those sporting parental control features, is red-hot! Retail analysts at Beeline report a surging interest, especially around vacations and expanding product ranges.
May saw a whopping 31% increase in smartwatch demand for kids compared to April, while April's growth was even more explosive at a staggering 60% over March, according to Beeline data. Sales of such devices from January to May 2022hiked 17% in monetary terms and 2% in physical terms compared to the previous year, with the average price kicking up 3.6% to hover around 5,240 rubles.
To cater to this growing market, Beeline introduced the brands Fontel and Leef in May, offering devices in the "entry-level" segment. Leading brands ELARI, Leef, and Geozon continued to dominate sales.
"The kids' devices market keeps growing, with cool new features like UV sensors, blood oxygen level monitoring, voice assistants, and 'listening' functions cropping up," says Kirill Ivashov, Director of Commerce for Beeline's retail business. "That said,Location tracking, geozone settings, SOS buttons, audio monitoring, and protection from unknown numbers remain the most wanted features. The booming sales in this sector are only the beginning—we're excited to further expand our lineup as per customer expectations!"
On the flip side, kids' tablet demand crashed 40% in monetary terms, possibly due to a broader tablet market decline and skyrocketing average prices (up an alarming 64% year-over-year).
So, what's causing this mad rush for kid-friendly tech? Parents are becoming increasingly concerned about digital safety, seeking gadgets with monitoring and control features. They're also on the lookout for educational content and interactive learning tools. Plus, the integration of these gadgets with other smart home devices is becoming increasingly trendy, creating engaging experiences for both parents and kids.
ial Apple and Kaspersky Labs continue to lead the charge, offering top-tier solutions in digital safety and parental controls.
Top- requested features includeLocation tracking, content filtering, health monitoring, and SOS calling. As parents, knowing that their kids can easily contact them or emergency services offers priceless peace of mind.
The kids' gadget market—especially those equipped with parental control features—keeps growing, driven by parents' digital safety concerns and awareness of educational benefits. So buckle up, folks; it's a wild ride!
Parents are showing a surge of interest in the latest gadgets, particularly those with parental control features, as highlighted by retail analysts at Beeline. These gadgets, which include smartwatches, are seeing a significant increase in demand, with May reporting a 31% increase compared to April.
As privacy and education concerns grow among parents, the technology industry is responding with a host of new features on kid-friendly devices. These features include UV sensors, blood oxygen level monitoring, voice assistants, and 'listening' functions, all aimed at enhancing safety and learning experiences.
