Important Data Highlighting the Benefits of Incorporating Local SEO in Your Marketing Strategy
Crankup your business game with a top-notch local SEO strategy! Why, you ask? Well, that's 'cause 46% of Google searches are on the hunt for local flavors, and nearly half of all high-performing brands have already hopped on this boat. Don't be left behind, or you'll be missing out on a whopping 58% of potential customers!
But what's local SEO, you say? Essentially, it's optimizing your online presence to hook the local fish— I mean, customers— looking for exactly what you're offering online. Unlike regular SEO that targets broad keywords and national rankings, local SEO zooms in on your geographic area.
Think of it like this: You open a killer new pizza joint, but no one knows about it because it's tucked away in a mysterious alley. You still bake fantastic pies, but people can't find you. Local SEO is the great big neon sign that lights up the alley, guiding folks straight to you. So, whether it's your Google Business Profile, local backlinks, citations, or location-specific content, your business will shine bright on the map!
Now, you're probably wondering: "But why should I care about local SEO?" Well, let's crank through the reasons:
1. Consumers are screamin' for local action!These folks ain't just browsing; they're on a mission to find pizzerias, coffee shops, or auto repair places in their hood. Whether they're after your contact info, directions, or business hours, these searchers are giving you a big ol' signal that they're eager to join in on the fun.
Statistics don't lie, either. Get this:- 61% of consumers check out sites like Google to find out about new local businesses[1].- 54% of mobile users are on the hunt for business hours[2].- 42% of searchers click on those cool Google map pack results[3].- A whopping 28% of local searches end in a purchase[2].
2. 'Near me' searches are blowing up!With people on the hunt for stuff close to home with an immediate need, local SEO is the ticket to scoring some highly engaged customers. From coffee shops to auto mechanics, this trend uncovers a golden opportunity for brands to roll out the red carpet in front of eager consumers.
According to Google:- Mobile searches for 'can I buy near me' or 'to buy near me' have gone through the roof by more than 500% in the last couple years[4].- Mobile searches for 'near me now' have shot up by 150%[4].- Searches for 'open now near me' have gone bonkers, increasing by over 900%[4].- Searches for 'open' + 'now' + 'near me' have doubled[4].
3. Local search drives foot traffic and sales.Not only does local SEO boost online visibility, but it also makes a direct impact on offline behavior. When customers find what they're looking for through local search, they're more likely to swing by your joint in person, often within 24 hours of shopping around online.
What's the score, you ask? Take a look:- 78% of mobile searches result in an offline purchase, showin' the power of mobile search in drivin' foot traffic and sales[4].- 40% of consumers cruise Google while researchin' a purchase they plan to make in a physical store[4].- 76% of mobile users who search for somethin' local pay a visit to a business within 24 hours[2].- 88% of consumers who search for somethin' local on mobile visit or call a business within 24 hours[3].
4. Online reviews rock consumers' worlds!Reviews have the power to sway potential customers, and modern folks rely heavily on what others are sayin'. Local SEO ensures positive reviews about your business are front and center for folks lookin' for exactly what you offer. This builds trust, improves your rep, and affects purchasing decisions directly.
According to Bright Local:- 83% of consumers use Google to read local business reviews[5].- 91% of consumers say local reviews impact their overall perceptions of big brands[5].- 69% feel good about a business if Google reviews tell stories of happy experiences[5].- 71% wouldn't touch a business with an average review rating beneath 3 stars[5].- 88% trust online reviews as much as personal reccomendations[5].
5. Local SEO for businesses on a rollFor larger businesses with multiple locations, local SEO is crucial to keep all your regions on the map. Each location should have an individual landing page with unique content, optimized keywords, addresses, business hours, and service offerings for that specific location. Use structured data markup for each location page, and remember to manage Google reviews across all locations, too!
By devisin' a strong local SEO strategy tailored for multi-location brands, each of your branches can battle it out in its own right within those local search results. This drives more foot traffic, generates leads, and increases revenue across all locations.
So, what are you waiting for? Level up your online presence and take control of local visibility by workin' with the experts on our website. Check out our success stories, or drop us a line today!
[1] https://www.thinkwithgoogle.com/consumer-insights/mobile-near-me-searches-jump-500-percent-quadruple-local-action- Intent/[2] https://www.artiosdigital.com/blog/local-seo-statistics-infographic/[3] https://backlinko.com/google-3-pack-statistics[4] https://www.thinkwithgoogle.com/consumer-insights/small-business-owned-google/[5] https://brightlocal.com/learn/local-consumer-review-statistics/[tags]SEO, Local SEO, Online marketing, Business growth, Google My Business, Online reviews, Mobile marketing, Digital marketing strategy, Local Search, Geographic targeting, Pizza joint, Coffee shop, Auto repair, Consumer behavior, Mobile searches, Customer research, Business insights, Google trends, Keyword research, Optimization, Google Search Console, Structured data markup, Schema markup, Search engine ranks, GMB rankings, Online presence, CTR, CRO, Conversion optimization, Google Knowledge Panel, Google Map Pack, Offline sales, Local conversion rates, Location-based marketing, Foot traffic, Near me searches, Local search volume, Local sales, Regional SEO, Multilocation SEO.
- To maximize business growth in today's digital age, it's essential to combine your finance with effective local SEO strategies, as 61% of consumers use sites like Google to discover new local businesses and 28% of local searches result in a purchase.
- Diving into the world of technology, local SEO is a crucial aspect of lifestyle businesses, especially as 'near me' searches have skyrocketed by more than 500% in the past couple of years, providing an incredible opportunity to connect with highly engaged customers.
