IGT PlaySports connects Xtremepush customer relationship management system platform
Freshening Up the News:
In an exciting move to liven up the US sports betting market, IGT PlaySports has teamed up with Xtremepush. This strategic alliance aims to redefine customer relationship management (CRM) and player lifecycle management, all thanks to innovative, cross-channel engagement strategies.
This partnership sees IGT PlaySports, a top-tier B2B omnichannel sports betting supplier, joining forces with Xtremepush, a powerhouse in real-time CRM and loyalty marketing backed by artificial intelligence.
With Xtremepush's platform streamlining player data across traditional and digital systems, IGT PlaySports' operator partners can now enjoy a single customer view, facilitating personalized, real-time, and omnichannel communication for better player engagement and loyalty.
The solution offers support for loyalty apps, gamification, and real-time engagement journeys, empowering operators to tackle player lifecycle management more efficiently. Xtremepush, in addition, offers digital marketing services to IGT's clientele, offering a fresh take on generating sports revenues.
Tommy Kearns, CEO of Xtremepush, was thrilled, stating, "With IGT PlaySports, we're revolutionizing real-time player experiences across every channel. Our goal is to boost player value by leaps and bounds."
Joe Bertolone, IGT's SVP of sports betting, echoed Kearns' excitement, commenting, "This collaboration magnifies our portfolio, offering our clients additional avenues to earn greater profits. Collaborating with Xtremepush integrates a robust toolset with IGT's formidable sports betting team to cement PlaySports as North America's leading sports betting solutions provider."
Shares in International Game Technology plc (NYSE:IGT) reached $14.55 per share in New York, dipping 0.48 percent, before creeping up 1.49 percent to $14.77 per share in the after-hours trading.
The partnership between IGT PlaySports and Xtremepush, leveraging technology and innovation, could potentially reshape the sports betting industry and finance, offering new avenues for business growth and revenue generation. This strategic alliance is expected to bolster IGT's sports betting solutions, placing them at the forefront of the North American market.
This collaboration, resulting in improved customer relationship management and player lifecycle management, could also attract investors, with shares in International Game Technology plc (NYSE:IGT) exhibiting an initial dip but subsequently rising in the after-hours trading, suggesting positive sentiments towards the new business ventures within the sports betting industry.
