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Hyundai's Rollable OLED Display Set to Transform In-Car Entertainment in Genesis GV90

Imagine a car where the display rolls away when not in use. Hyundai's new technology could make that a reality in the GV90.

In this image, we can see an advertisement contains a car and some text.
In this image, we can see an advertisement contains a car and some text.

Hyundai's Rollable OLED Display Set to Transform In-Car Entertainment in Genesis GV90

Hyundai Motor Group is poised to transform in-car entertainment with its rollable OLED display system. The Genesis GV90, the company's flagship luxury SUV, could be the first to sport this innovative technology.

The rollable display, patented by Hyundai, can extend and retract as required, concealing itself when not in use. This not only enhances cabin aesthetics but also saves space, providing passengers with on-demand screen usage.

The system consists of a display part for information and a support part for stability. Hyundai's commitment to cutting-edge technology in its Genesis models makes the GV90 an ideal candidate for this feature. The patent filing underscores Hyundai's serious intent to incorporate this innovation into production vehicles.

The rollable OLED display, if introduced in the GV90, will signify a significant stride in Hyundai's pursuit of technological advancement and minimalist luxury. The first glimpse of this technology could be witnessed in the upcoming GV90, setting a new benchmark for in-car displays.

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