Hyundai & Kia Set US Sales Record, Driven by EV Boom
Hyundai Motor Company and Kia have achieved record sales in the United States, with a combined total of 480,175 units sold in the third quarter of 2025, marking a 12% increase from the previous year. This remarkable feat was driven by strong performances across their hybrid and electric vehicle segments.
The surge in sales was particularly notable for eco-friendly vehicles. Hybrid sales for Hyundai and Kia jumped by 54.6% to 958 units, while electric vehicle sales rose by 54.4% to 45,488 units in the same quarter. This impressive growth contributed to a total of 135,547 eco-friendly vehicles sold, a 54.5% increase year-on-year.
The success can be attributed to various factors. Hyundai and Kia set a new monthly EV sales record in September 2025, selling 17,269 electric vehicles. Additionally, Hyundai announced significant price reductions for the 2026 IONIQ 5, slashing up to $9,800 off the price, and offered a $7,500 cash incentive for 2025 models. This aggressive pricing strategy likely attracted many customers.
The strong performance was consistent across individual brands. Hyundai (including Genesis) sold 77,860 vehicles in September 2025, a 12.8% increase from the previous year. Kia recorded 65,507 vehicle sales in the same month, representing an 11.2% year-on-year increase. Together, they sold 143,367 units in September, a 12.1% increase compared to the same month last year.
The third quarter of 2025 marked a historic milestone for Hyundai, Kia, and Genesis individually in the U.S. market, with the best third quarter sales ever. Despite Tesla setting a record for the most electric vehicles sold in the United States, Hyundai and Kia's aggressive pricing and strong product offerings have positioned them well in the competitive U.S. market.
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