Huawei's Cloud-Powered Acoustics Centre Challenges European Dominance in Automotive Audio
Huawei is revolutionizing the automotive industry with its advanced acoustic research and development, leveraging cloud computing to process vast acoustic datasets and enable real-time audio processing, challenging the dominance of European brands in automotive audio engineering.
Huawei's Shanghai Acoustics R&D Centre boasts three testing environments that generate immense volumes of measurement data. Its cloud computing infrastructure handles variables and simulations that would overwhelm local processing capabilities, enabling the development of innovative acoustic solutions.
Lars Goller, Huawei's Chief Automotive Sound & Acoustics Advisor, is spearheading the creation of a 'master-tuning method'. This approach combines scientific measurement, artistic tuning, and specialized hardware to deliver superior acoustic experiences in vehicles. The centre's work includes independent sound-zone technology, which requires real-time calculation of wave interference patterns and digital signal processing adjustments.
Huawei supplies solutions to over twenty automakers, covering driver assistance, cockpit and control systems, and acoustics. The company's significant investment in R&D, with CNY 179.7 billion (approximately £20 billion / €23.4 billion) spent in 2024 alone, underscores its commitment to pushing the boundaries of automotive acoustics.
Huawei's Shanghai Acoustics R&D Centre, powered by cloud computing, is transforming the automotive audio landscape. With its cutting-edge technology, innovative approach, and commitment to R&D, Huawei is poised to reshape the way we experience sound in our vehicles.
