House of Lords Query "A Creative Future": PEC's Responding Statement

Creative Industries Policy and Evidence Centre's submission addresses the inquiries made by the House of Lords Communications and Digital Committee in their 'A Creative Future' Call for Evidence.

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2025 August 29 . 4:00 PM

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House of Lords Communications and Digital Committee Inquiry "A Creative Future" Response from the... — House of Lords Communications and Digital Committee Inquiry "A Creative Future" Response from the PEC (Paraphrased)

House of Lords Query "A Creative Future": PEC's Responding Statement

The Creative Industries Policy and Evidence Centre (PEC) has presented a comprehensive submission to the House of Lords Communications and Digital Committee's Call for Evidence "A Creative Future." The submission, published on October 5, 2022, outlines key findings and recommendations focused on AI, tax incentives, creativity, and innovation ecosystem support within the UK's creative sector.

The PEC's submission emphasizes the transformative potential of artificial intelligence (AI) in the creative industries. It notes how AI can enhance creative processes and outputs, offering new tools for creation, curation, and audience engagement. However, it also raises important questions about artistic authorship, ethical use, and access.

Evidence presented in the submission shows that existing tax reliefs targeted at creative industries play a crucial role in attracting investment, stimulating innovation, and sustaining creative jobs. The PEC recommends adapting and potentially expanding these tax incentives to more explicitly support emerging technologies like AI and digital content innovation.

The submission underscores the critical role of creativity in the future job market and advocates for policies that nurture talent diversity, skills training, and cross-sector collaboration to maximize innovative outputs. It also calls for enhanced coordination across academia, industry, government, and cultural institutions to build resilient innovation networks.

Recommendations put forward by the PEC include integrating AI thoughtfully into creative policy frameworks, modernizing tax relief schemes, investing in creative skills development and interdisciplinary research, and facilitating collaboration and data sharing within a supportive innovation ecosystem.

The submission also responds to the Competition and Markets Authority's proposed study 'Music and streaming market.' Furthermore, it is part of the Cross-cutting category and co-authored by Dr Tom Chivers and Professor Stuart Allan on behalf of the 'Arts, Humanities and Creative Industries' for the House of Lords Communications and Digital Select Committee inquiry into the future of Channel 4.

The PEC's submission to the DCMS Committee inquiry Promoting Britain Abroad was made in January 2022. The report suggests that creativity will be increasingly important in the future job market and underscores the need for continued support for the innovation ecosystem.

The submission is available on the House of Lords Communications and Digital Committee's website. While the search results did not provide full text or exhaustive detail on the PEC’s submission, these themes reflect the Committee’s broad inquiry scope into the future of the UK’s creative industries and are consistent with known priorities of the PEC and the House of Lords Communications and Digital Committee.