Honoring LG's Dominance in the Subscription-based Home Appliance Market: A Grand Ceremony to Boost Confidence in its Expansion Plans Across APAC, Anticipating Further Strong Growth
LG Electronics is actively expanding its LG Subscribe appliance subscription service in Thailand and the Asia-Pacific region. The company's success in Thailand, where it has rapidly grown to over 10,000 subscribers within 9 months of its launch, is a testament to the winning formula that combines premium products, expert maintenance services, and flexible payment plans.
LG aims to increase its subscriber base in Thailand to 30,000 by the end of 2025. This growth is driven by the expansion of its retail network and the efforts of Lifestyle Planners and Sales Managers. LG Subscribe's growing presence in Asia-Pacific markets, including South Korea, Thailand, Malaysia, and Taiwan, mirrors its success in Thailand.
In addition to its current operations, LG plans to extend its subscription service infrastructure to new markets such as India and Saudi Arabia in 2025. LG Subscribe is the world’s first comprehensive home appliance subscription service that combines appliance use, maintenance, and warranty under flexible monthly plans.
LG Electronics (Thailand) Co., Ltd. recently hosted the 2025 LSM Award ceremony to celebrate exceptional representatives promoting LG Subscribe. The ceremony highlighted the remarkable growth of LG Subscribe in Thailand. LG Subscribe has opened three comprehensive centers in Chiang Mai, Nakhon Ratchasima, and Hat Yai, Songkhla, with plans to open a total of 6 centers within a year. LG aims to expand its LG Subscribe retail network from the current 30 locations to 150 nationwide.
Mr. Sunghan Jung, President of LG Electronics (Thailand), stated that LG Subscribe has become a success story in South Korea and aims to reach 30,000 subscribers in Thailand by year-end. LG's premium brands, LG SIGNATURE and intelligent LG ThinQ, are at the forefront of this expansion.
LG's expansion efforts aim to establish LG Subscribe as the leader in providing value and convenience in using home appliances in the Subscription Era. The company's slogan, "LG has Everything, Good Product, Good Price, Good Care," reflects this commitment to its customers. LG Electronics is a global innovator in technology and consumer electronics with an international workforce of over 75,000.
The growth in demand for LG Subscribe is particularly appealing to younger consumers who prioritize experience and convenience over ownership. LG Electronics (Thailand)'s revenue was over KRW 88 trillion in 2024. For more information, visit www.lg.com/th.
References:
[1] LG Electronics. (2025). LG Subscribe Expands to Thailand and Asia-Pacific. Retrieved from www.lg.com/th
[2] Business Wire. (2025). LG Electronics Announces Expansion of LG Subscribe in Thailand and Asia-Pacific. Retrieved from www.businesswire.com
[3] LG Electronics. (2025). LG's Strategic Focus on Subscription and D2C Businesses. Retrieved from www.lg.com/th
- LG's international expansion strategy includes extending its LG Subscribe service to new markets like India and Saudi Arabia, aiming to provide the world’s first comprehensive home appliance subscription service in more regions, thereby increasing its global subscriber base.
- The success of LG Subscribe in the Subscription Era is not limited to South Korea and Thailand, as it continues to gain traction in Asia-Pacific markets such as Malaysia and Taiwan, aligning with the company's mission to establish itself as a leader in technology-driven business, offering value and convenience to customers through its premium appliances like LG SIGNATURE and LG ThinQ.
- As part of its growth initiative, LG Electronics (Thailand) targets expanding its LG Subscribe retail network from the current 30 locations to 150 nationwide, with the addition of comprehensive centers in major cities like Chiang Mai, Nakhon Ratchasima, and Hat Yai, Songkhla, providing easy access to customers needing flexible payment plans, expert maintenance services, and premium home appliances.
