Hard Rock Bet teams up with RubyPlay in New Jersey for collaboration
RubyPlay, a global leader in the gaming industry, has formed a strategic partnership with Hard Rock Bet Casino in New Jersey. This alliance marks a significant step for both parties as they aim to enhance the casino's offerings and cater to the growing demand for top-rated games.
According to Dr. Eyal Loz, the CEO of RubyPlay, the company's goal has always been to create content that American players love. He expressed his excitement about bringing RubyPlay's most engaging titles to Hard Rock Bet Casino, stating, "It's thrilling to be part of this collaboration."
The partnership is not limited to RubyPlay. Hard Rock Bet Casino has also partnered with other developers, such as Red Rake Gaming, to introduce a diverse range of games and cater to a wider audience. This move is aimed at providing an enriched gaming experience for its players.
Rich Criado, the VP of Casino at Hard Rock Bet, shared his enthusiasm about the partnership, stating, "This partnership is a win for our players who now have more innovative games to explore." He further added that the partnership aligns with Hard Rock Bet Casino's mission to remain competitive and stay at the forefront of the iCasino vertical.
In addition to the partnership with RubyPlay, Hard Rock Bet Casino has been actively expanding its library. It recently introduced a crash-style game to its platform, broadening its presence in another vertical. The casino also partnered with Bragg Gaming Group to develop and release the exclusive title, Liberty Fortune.
RubyPlay has curated a selection of games tailored to appeal to US audiences. So far, several key RubyPlay titles, including Diamond Explosion® Patriots, Immortal Ways® Diamonds SE, and J Mania® Loco Habanero, are live at Hard Rock Bet Casino. The company plans to add an additional 10 games to the casino's portfolio in the coming weeks, although the specific titles have not been disclosed.
This expansion is part of a larger strategic partnership to grow RubyPlay’s presence in regulated US iGaming markets. Hard Rock Bet Casino now offers one of the best options for players looking to try RubyPlay online games in New Jersey.
As Hard Rock Bet Casino continues to seek differentiation for its products and brands, this partnership with RubyPlay is a significant step towards achieving that goal. The partnership is expected to further strengthen Hard Rock Bet Casino's position in the iCasino vertical and provide an exciting gaming experience for its players.
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- The collaboration between RubyPlay and Hard Rock Bet Casino reaches beyond traditional casinos, as both parties aim to incorporate technology in their offerings, expanding into online casinos and digital entertainment.
- With the increasing demand for sports-themed gambling, RubyPlay's partnership with Hard Rock Bet Casino is especially noteworthy, considering the company's popular games like Diamond Explosion® Patriots and Immortal Ways® Diamonds SE, which appeal to US audiences interested in sports-themed online casino games.
- As Hard Rock Bet Casino continues to evolve and offer innovative gaming experiences, the addition of RubyPlay's games signifies another step forward in its mission to lead in the entertainment race by providing a variety of sports, crash-style games, and exclusive titles, such as Liberty Fortune.
