Grocery chain Food Lion implements curbside pickup service through Flybuy technology
Flybuy, an AI-powered location engine, has revolutionized the curbside pickup operations of Food Lion and other Ahold Delhaize USA brands, providing real-time location tracking and operational efficiencies.
Steven Harwood, the Manager of Food Lion To Go, has stated that Flybuy has been a game-changer for their curbside program. The integration of Flybuy has led to a reduction of more than 40% in customer wait times at Food Lion's curbside operations.
Using Food Lion To Go, shoppers can order groceries online or through the app for curbside pickup. The system gives store teams real-time visibility into each customer's journey, leading to more accurate order preparations and a faster, more seamless pickup process.
Flybuy tracks customer journeys to the store, enabling store associates to prepare orders for a well-timed handoff upon arrival. This results in fresh, timely order handoffs and greater availability of pickup timeslots.
The impact of Flybuy extends to sister banners such as Stop & Shop, The Giant Company, Giant Food, and Hannaford, where it similarly supports curbside operations, aligning with Ahold Delhaize USA's strategy to deliver a consistent, enhanced digital ordering and pickup experience nationwide.
Marc Wallace, co-founder and CEO of Flybuy, stated that the solution is empowering leading grocery brands to deliver a best-in-class customer experience. The implementation of Flybuy has boosted overall efficiency for Food Lion's store teams, contributing to increased customer satisfaction. Food Lion To Go pickup experience has notably improved, with a rating of 4.8 out of five stars.
Food Lion, a Salisbury, N.C.-based grocery chain that employs over 82,000 associates, operates more than 1,100 stores throughout 10 southeastern and Mid-Atlantic states. Ahold Delhaize's full rollout of Flybuy across all its banners demonstrates its continuing investment in digital innovation.
Food Lion has been named one of Progressive Grocer's Retailers of the Century and among its 10 Most Sustainable Grocers of 2025. Ahold Delhaize USA, Food Lion's parent company, is ranked No. 11 on Progressive Grocer's 2025 list of the top food and consumables retailers in North America.
In summary, Flybuy's AI-powered location engine provides precise real-time tracking of customer arrival and ETAs, reduces customer wait times by over 40%, improves operational efficiency for store teams, delivers a faster, more seamless curbside pickup experience, and completes the technology deployment across all Ahold Delhaize USA grocery brands, supporting thousands of stores.
- The implementation of Flybuy, a private label technology solution, has revolutionized the curbside pickup operations within various Ahold Delhaize USA brands, such as Food Lion and Stop & Shop.
- By using Flybuy, Food Lion's sister banners like The Giant Company, Giant Food, and Hannaford, are also experiencing a boost in their curbside operations, in line with Ahold Delhaize USA's strategy for a consistent, enhanced digital experience across the nation.
- The precision of Flybuy's data-and-cloud-computing system allows for more accurate order preparations and fresh, timely order handoffs, providing a superior lifestyle experience for customers.
- The utilization of Flybuy by Food Lion, a leading grocery brand, is closely associated with the industry's pursuit of technology-driven advancements, as exemplified by their ranking among Progressive Grocer's Retailers of the Century.
