Greentube Goes All-In with Fanatics Sportsbook and Casino Partnership
GreenTube advances in the US market through partnership with Fanatics Sportsbook and Casino
Greentube, the digital arm of NOVOMATIC, is throwing its hat into the ring with Fanatics Sportsbook and Casino. This partnership will see Greentube's award-winning content grace the Fanatics platform in both New Jersey and Michigan.
A Winning Combination: Greentube and Fanatics Join Forces
Both states have thriving online casino markets, and it's now Greentube's turn to play. The partnership kicks off with popular games like "A Fistful of Wilds", "Apollo God of Sun", and "Dynamite Fortunes". Newer titles, such as "Piggy Prizes", "Wand of Riches", "Barkin Cluster", and "Hit Me Baby" are also part of the deal. Excitingly, both parties are excited to introduce additional products as they become available.
Greentube's Sales & Key Account Manager, Patryk Igras, is thrilled about the opportunity to join forces with another prominent US operator.
"This partnership signifies an exhilarating leap forward in our growth strategy, as we strive to share high-quality, immersive gaming experiences with even more players across North America. We eagerly anticipate collaborating closely with our esteemed new partner to offer their players top-tier content, enhancing their gaming experience."
Greentube's Invigorating Journey Across the United States
Greentube joined the licensed US iGaming industry in 2021, and it's showing no signs of slowing down. It's been ramping up its presence in the US, inking deals with both existing and new partners. Although the country is taking its sweet time legalizing iGaming at the same rate as sports betting, growth in the vertical has been consistent.
Last year, Greentube linked up with Hard Rock Bet in New Jersey. In February of this year, it expanded into Connecticut, although there's been no mention of specific operators.
Image credit: Greentube
Insights:
Although Greentube is actively expanding in Europe, particularly Italy, there appears to be no discernible strategy for entering the US iGaming market. While partnerships and strategies in regions like New Jersey, Michigan, and Connecticut may exist within Greentube's subsidiaries or related companies, there's currently no public evidence of Greentube establishing a substantial foothold in the US iGaming market.
- With the partnership with Fanatics Sportsbook and Casino, Greentube plans to increase its presence in the sports betting market, offering popular games like "A Fistful of Wilds" and "Apollo God of Sun" as well as newer titles such as "Piggy Prizes" and "Wand of Riches".
- Through technology, Greentube's games are accessible online in various US states, not just New Jersey and Michigan, as it has also partnered with Hard Rock Bet and has expanded into Connecticut, indicating a strategy for penetrating the growing iGaming market in the United States.
- The partnership with Fanatics Sportsbook and Casino, amongst other US operators, represents a significant opportunity for Greentube to strengthen its market position in the finance sector, as it aims to deliver high-quality, immersive gaming experiences to a wider audience across North America.
