Google Ads' Demand Gen Campaigns Drive 26% More Conversions
Google Ads' Demand Generation campaigns are evolving, with a 26% year-over-year increase in conversions per dollar for advertisers. The shift focuses on predicting user intent and purchase propensity, making it a bottom-funnel contender, according to Google.
Demand Gen campaigns are now full-funnel and conversion-focused, with YouTube at the core. Marketers can use Target CPC bidding for easier budget comparisons with social campaigns. Additionally, advertisers can choose to run Demand Gen ads exclusively on YouTube or expand to other Google channels like Display, Discover, Gmail, and Maps.
Product feeds in Merchant Center with Demand Gen campaigns have shown a 33% conversion lift. Web-to-App Connect is now available for iOS, enabling smoother in-app conversions. Creative tools like trimming and flipping help repurpose social assets for different placements in Demand Gen campaigns.
Google is continuously innovating its advertising solutions. Future updates for Demand Gen include more AI-driven creative tools, expanded shoppable formats, and deeper channel integrations. These improvements signal a future where automation and AI will play a more prominent role in Google Ads.
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