Global market counteroffensive in the battle of tipping the balance
In the ever-evolving landscape of digital banking, Inter, a pioneering financial institution based in Belo Horizonte, Brazil, stands out with its innovative My Piggy Bank app. Established in 2015, Inter was the first to launch a digital bank in the country, and since then, it has been leading the way in digital banking solutions.
The My Piggy Bank app offers personalized financial solutions, designed to cater to individual customer needs. Leveraging AI and machine learning technologies, Inter analyses customer data to provide tailored financial advice and predictive insights, enhancing customer engagement by offering relevant recommendations for savings, budgeting, and investment options that align with users' financial goals.
My Piggy Bank serves as a personalized savings and investment platform, enabling users to set specific financial goals and automatically allocate funds toward those goals through diversified investment options. This automation makes investing accessible and user-friendly for customers with varying levels of financial expertise.
Recognizing the growing reliance on mobile banking, Inter prioritizes a seamless and comprehensive mobile app experience. This includes easy access to pre-approved loans, intuitive navigation, and real-time collaborative tools that allow customers to interact with bank agents within the app for personalized assistance, known as Co-Apping.
Inter has also adopted hyperautomation, combining robotic process automation with artificial intelligence to automate complex processes such as customer onboarding and document processing. Additionally, low-code development platforms facilitate rapid creation and deployment of customized applications, ensuring that new features and updates can be delivered swiftly to users.
Security is paramount in the digital age, and Inter integrates secure messaging technologies like RCS, providing encryption, branding, and personalized communication through customers' preferred channels (SMS, WhatsApp, email). This guarantees fast, secure, and personalized interactions that build trust and customer loyalty.
My Piggy Bank has attracted over 3 million clients, and the total investment through the app has reached R$ 5 billion. The app manages a credit portfolio of R$ 42.6 billion, serves over 38 million clients worldwide, and maintains a liquid patrimony of R$ 9 billion.
Alexandre Riccio, CEO Brazil of Inter, states that the current improvements are just the beginning of a series of innovations that will put Inter at the forefront of the segment. The latest innovation is the launch of Version 14.0 of the Super App by Inter, which will enter the piggy bank market. My Piggy Bank offers personalization of up to 10 different types of financial goals, and sources of recurring contributions include fixed income maturities, interest payments, amortizations, profits from assets traded on the stock exchange, cashbacks from Inter products and services, and up to 5% of salary.
Inter's efficiency index is 48.8%, and in 2019, it launched the first integrated marketplace in a bank app. Access to O TEMPO's channel on WhatsApp is available for My Piggy Bank users, further enhancing the app's user-friendly experience.
With its commitment to innovation, security, and user-centric design, Inter's My Piggy Bank app is poised to lead the digital banking revolution, aligning with the broader 2025 trends in digital banking technology.
The My Piggy Bank app, created by Inter, provides personalized financial advice and solutions, utilizing AI and machine learning technologies to analyze customer data and offer targeted recommendations for savings, budgeting, and investment options in line with users' financial goals. Additionally, Inter's commitment to leveraging technology extends to hyperautomation, security measures, and a user-friendly mobile app experience, all aimed at enhancing customer engagement and loyalty.
