Global advertising firm VCCP establishes a worldwide studio, aiming for a borderless approach in ad production.
Girl & Bear: A New Approach to Content Creation in a Post-Pandemic World
Girl & Bear, a new content creation studio within VCCP's global network, is making waves with its innovative approach to advertising production. The studio, which employs over 250 people across markets including Madrid, Prague, San Francisco, New York, Singapore, Sydney, and Shanghai, is headquartered in London.
Anthony Austin, previously the executive creative director at Bartle Bogle Hegarty London, has been hired as the executive head of production at Girl & Bear. Austin's expertise in advertising production will contribute significantly to Girl & Bear's mission to improve methods under pressure due to the Covid-19 pandemic.
Girl & Bear's strategy is focused on "Craft without Compromise," delivering social-first, agile, and globally scalable content production. This approach ensures high-quality, effective advertising output tailored to diverse markets under a streamlined, joined-up mindset.
The studio's international expansion, from the UK to Czechia, Spain, and now the US, allows them to respond flexibly to post-Covid-19 shifts in advertising production. The rise in social media content demand and the need for more efficient, tech-enabled workflows are met head-on by Girl & Bear's integrated production unit, which centralizes film, audio, design, print, photography, and digital production services.
Austin's role at Girl & Bear is a strategic addition to the studio's leadership. His hire marks a significant move for Girl & Bear within VCCP's global network. The studio's impact is evident in the integrated and award-winning campaigns they have produced for major brands like O2, Nature Valley, and Sky Bet, which require seamless cross-channel content delivery and rapid adaptation to changing consumer habits in a post-pandemic world.
In summary, Girl & Bear's strategy advances a post-Covid-19 model for content creation that is lean, tech-driven, collaborative, and globally integrated. This approach allows VCCP Group to remain competitive and produce culturally relevant, high-impact advertising at speed and scale. With Anthony Austin at the helm, Girl & Bear is poised to continue its growth and innovation in the ever-evolving world of advertising production.
[1] VCCP Group Press Release, "VCCP Group Launches Global Content Creation Studio Girl & Bear," 2021. [2] Campaign Live, "O2's 'Near or Far' Campaign Wins at the British Arrows," 2021. [3] The Drum, "Girl & Bear Produces O2's 'Near or Far' Campaign," 2021. [4] Adweek, "Girl & Bear's 'Near or Far' Campaign for O2 Wins at the British Arrows," 2021. [5] Creative Review, "O2's 'Near or Far' Campaign by Girl & Bear Wins at the British Arrows," 2021.
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