Gerety Awards Revamps Brand Identity and Website to Strengthen Its Mission Statement
The Gerety Awards, founded in 2019 by Joe Brooks and Lucía Ongay, former Epica Awards staffers, is gearing up for potential challenges in the ad industry as it enters its third year. The awards, which aim to support and celebrate diversity in the creative industries, have announced a series of changes to reinforce their purpose and continue their mission despite anticipated industry challenges.
The Gerety Awards has undergone a rebranding, with a new look designed by London-based brand storytelling studio Here We Go. The brand refresh is part of the awards' efforts to address potential challenges in the ad industry and take proactive measures to ensure their continued success.
In 2021, the jury and ambassador list of the Gerety Awards were determined by the Gerety family alongside the awards' leadership team. The jury represents some of the top advertising and marketing leaders, and for the first time, the 2021 jury is composed entirely of women. The ambassador list, which includes industry luminaries from around the world, was also announced.
The purpose of the Gerety Awards is being reinforced as the ad industry is expected to face challenges in the coming year. Joe Brooks and Lucía Ongay, founders of the Gerety Awards, believe it's important to focus on the awards' mission to support and celebrate diversity in the creative industries.
To further this goal, the Gerety Awards has launched a new website and is taking steps to address potential challenges in the ad industry. The founders are focusing on reinforcing the purpose of the awards and ensuring that the Gerety Awards continues to be a platform for celebrating creativity and diversity in the ad industry.
As the Gerety Awards moves into its third year, it remains committed to its mission of supporting and celebrating diversity in the creative industries. Despite the challenges that lie ahead, the Gerety Awards is prepared to face them head-on and continues to be a beacon of hope for creatives around the world.
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