GA4 Introduces '7-Day Unnotified Users' Audience to Boost Engagement
Google Analytics 4 (GA4) has introduced a new suggested audience, '7-day unnotified users', which includes app users who haven't received push notifications in the last week. This feature is part of GA4's customisation options for audiences, which vary depending on the platform's authoring process.
GA4 offers preconfigured suggested audiences based on the industry category specified during property creation in Analytics. These audiences can be created and modified, provided the necessary events and parameters are collected.
The new '7-day unnotified users' audience targets app users who haven't been reached via push notifications within the last seven days. This feature aims to help businesses engage with a wider range of users and improve their marketing strategies.
To explore the full list of suggested audiences available in GA4, users can refer to the Google Analytics Help Center.
GA4's new '7-day unnotified users' audience offers businesses a fresh approach to engage with app users who may have been overlooked in previous marketing campaigns. By utilising this feature, along with GA4's customisation options for audiences, businesses can enhance their targeting strategies and improve overall user engagement.
