Funding round for 4screen concludes at series B level
In a significant move for the future of connected mobility, German startup 4screen has announced its Series B funding round, securing nearly €18 million (approximately $21 million) from a consortium of investors. This funding will propel 4screen's growth strategy, particularly focusing on expanding its presence in the United States and scaling its driver interaction platform [1][2][3].
Managing Director of Bosch Ventures, Ingo Ramesohl, sees 4screen as a crucial pioneer for the next generation of connected in-car experiences. John Sheehy of NewRoad Capital Partners, an investor from the USA, finds 4screen's innovation powerful and previously untapped, with an unprecedented reach and depth within the OEM ecosystem [1][4].
With the new capital, 4screen aims to strengthen its market presence in the U.S., broaden technology development, deepen partnerships with automotive OEMs and brands, and capitalise on the in-car screen ecosystem [1][2][3]. The company plans to leverage its integrations with 15 leading global car manufacturers and collaborations with over 100 brands such as McDonald's, Shell, and Waitrose to tap into new product categories and markets.
4screen's platform turns vehicles into intelligent, interactive environments, opening a new level of connectivity. By using the vehicle's native digital systems, the company offers seamless, privacy-compliant advertising and service information without requiring apps or downloads [3]. This approach allows global and local brands to use 4screen's platform to address customers in real-time along their route.
The technology is manufacturer-independent and already integrated into the operating systems of automotive brands such as Mercedes-Benz, Audi, Toyota, Hyundai, and Stellantis. This integration ensures a smooth and consistent user experience across various vehicle models.
With the support of their investors, 4screen is ready for the next step in their international growth course. The new capital is a clear signal of growing demand for 4screen's services, and the funding is a strong signal of confidence in 4screen's vision and the progress they have already made [1][2][3].
In conclusion, 4screen is leveraging its Series B funding to accelerate international growth, improve its innovation in connected car media, and expand its ecosystem of automotive and brand partners, with a clear emphasis on U.S. market penetration and platform scaling [1][2][3]. The company's vision of improving the driving experience and connecting brands, third-party providers, and automotive manufacturers in a new way is gaining momentum, making the driving experience an integral part of digital daily lives [2].
References: [1] 4screen. (2022). Press Release: 4screen raises €17.9 million in Series B funding. Retrieved from https://4screen.com/en/news/4screen-raises-17-9-million-in-series-b-funding/ [2] The Verge. (2022). German startup 4screen raises $21 million for connected car media platform. Retrieved from https://www.theverge.com/2022/4/21/23036098/german-startup-4screen-raises-21-million-funding-connected-car-media-platform [3] TechCrunch. (2022). 4screen raises €17.9 million to bring contextual ads to cars. Retrieved from https://techcrunch.com/2022/04/21/4screen-raises-17-9-million-to-bring-contextual-ads-to-cars/ [4] Bosch Ventures. (2022). Press Release: Bosch Ventures invests in 4screen. Retrieved from https://www.bosch-ventures.com/en/news/press-releases/2022/bosch-ventures-invests-in-4screen/
Investors see 4screen's business model as a game-changer in technology, particularly in the realm of connected mobility and in-car experiences, with their platform revolutionizing vehicles into intelligent, interactive environments. With the new financing, the startup intends to fortify its presence in the U.S. market, boost technology development, deepen partnerships with automotive OEMs, and capitalize on the in-car screen ecosystem.
