Friedwald PR has appointed Scheffler as its manager.
Peter Scheffler Takes Over as Head of Communication and Marketing at Friedwald
Peter Scheffler has taken over the role of overall responsibility for communication and marketing at Friedwald, succeeding Carola Wacker-Meister. Scheffler began his new role on March 1.
Scheffler's career in communication and marketing spans over two decades, with a significant portion of that time spent at the German Football Association (DFB). After completing an editor trainee program at ZDF, Scheffler joined the DFB, where he held various communication positions for fifteen years. Most recently, he served as the head of communication for national teams and the DFB academy.
Before joining the Stiftung Kreuznacher Diakonie as head of communication and marketing, Scheffler studied sports, law sciences, and sociology. His latest role at the Stiftung Kreuznacher Diakonie marked a successful transition in his career, preparing him for his current position at Friedwald.
Carola Wacker-Meister, who has ended her career at Friedwald, passed the baton to Scheffler. Wacker-Meister, 63, held the role at Friedwald for an unspecified period. According to the company's statements, she ended her career at the company on good terms.
Despite a lack of detailed information about Scheffler's career prior to his role at Friedwald, it is common for professionals in communication and marketing to follow a path of education in their field, followed by progressive roles in agencies, corporations, or consultancy before reaching senior positions.
As Scheffler settles into his new role at Friedwald, he brings a wealth of experience and expertise in communication and marketing. His appointment is expected to strengthen Friedwald's position in the industry.
- In his new role at Friedwald, Peter Scheffler's extensive background in communication and marketing, honed over two decades, will contribute to bolstering the company's cybersecurity strategies, given the interconnected nature of digital communication.
- As the head of communication and marketing at Friedwald, Scheffler will leverage cutting-edge technology to enhance the company's marketing efforts, ensuring a prominent presence in the rapidly evolving digital landscape.
