Ford Unveils Plans for a "Groundbreaking Electric Vehicle" and Discusses the "Epoch of the Model T"
Ford Motor Company is set to make a significant move in the electric vehicle (EV) market with the announcement of a new EV platform and a groundbreaking electric vehicle on August 11, 2025. CEO Jim Farley described the day as "big" for the company, likening it to the introduction of the Model T, a car that revolutionized the automotive industry and society.
The new platform is designed to be low-cost and flexible, capable of supporting multiple vehicle styles aimed at both retail and commercial customers. The first vehicle on this new platform is expected to be a mid-size pickup truck, internally known as the T3, slated for release around 2027. This shift towards smaller, more affordable, and profitable vehicles marks Ford's aim to capture a broader market segment, particularly at or below the $30,000 price point where few mass-market EVs currently exist.
The announcement forms part of a call with investors to present quarterly financial results. It is also a strategic move to help Ford compete with Chinese EV makers and grow profitably in the electric vehicle segment.
The BlueOval Battery Park factory in Michigan, one of Ford's major battery manufacturing facilities, is integral to the company's EV production strategy. Although the search results do not explicitly link the August 11 announcement to this facility, it is likely that the new EV platform and vehicle strategy will leverage battery production capabilities from the BlueOval Battery Park to help scale affordable EVs in the U.S. The factory is expected to start operating in 2026, focusing on the production of iron-lithium phosphate batteries, a choice that suggests a focus on efficient and scalable production.
Currently, Ford only has three fully electric vehicles in its range, including a van. The upcoming electric vehicles are part of Ford's broader electric vehicle plans, but details about them are yet to be fully detailed.
The Model T, first produced in 1908, was the first car to be produced in series, using an assembly line instead of a slow manual process. It was affordable, safe, robust, and simple enough for everyone to drive. Farley's comparison of the upcoming electric vehicle launch to the Model T suggests that Ford aims to repeat this success in the electric vehicle market.
[1] Ford Media Centre. (2022, April 28). Ford to invest $50 billion in electric vehicles through 2026, accelerate EV growth plans. Ford Media Centre. https://media.ford.com/content/ford/en-us/news/2022/04/28/ford-to-invest-50-billion-in-electric-vehicles-through-2026-accelerate-ev-growth-plans.html
[3] Ford. (2021, November 16). Ford to build first-of-its-kind BlueOval Battery Park in Michigan. Ford. https://corporate.ford.com/news/press-releases/2021/11/ford-to-build-first-of-its-kind-blueoval-battery-park-in-michigan.html
- The Ford Motor Company's announcement on August 11, 2025, about their new EV platform and electric vehicle is reminiscent of the introduction of the Model T, as both events are expected to significantly influence the automotive industry and lifestyle.
- With the upcoming launch of their new mid-size pickup truck, internally known as the T3, Ford intends to capture a wider market segment, particularly in the affordable electric vehicle segment where few mass-market options currently exist.
- The BlueOval Battery Park factory in Michigan, a key part of Ford's EV production strategy, is likely to play a significant role in providing battery capabilities for the company's new EV platform and vehicles, contributing to the scalable and efficient production of affordable EVs in the US.
- As part of their strategy to grow profitably in the electric vehicle market, Ford is investing a substantial $50 billion in EVs through 2026, a move aimed at increasing their competitiveness with Chinese EV manufacturers and expanding their EV offerings.
- Ford's goal with their latest electric vehicle is to replicate the success of the Model T, as their CEO Jim Farley has likened the upcoming EV launch to the introduction of the car that revolutionized the automotive industry and society.
