Flipkart Group Enthusiastically Takes the Lead in Transparent Online Management by Conducting an Internal Examination on Deceptive Website Practices
In a significant move towards ensuring fairness and transparency in digital commerce, the Flipkart Group has completed a comprehensive, independent self-audit on its digital platforms. This proactive step has been appreciated by the Ministry of Consumer Affairs in India.
Established in 2007, Flipkart has been at the forefront of pioneering services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations have focused on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.
With a marketplace offering over 150 million products across 80+ categories, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. The platform boasts over 1.4 million sellers, including those from Shopsy.
The Flipkart Group, which includes companies like Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money, has always been committed to ensuring fairness and transparency for its millions of customers. This commitment is evident in their continuous investment in robust policies, controls, ethical design practices, intense training and awareness programs, and transparent communication to empower consumers with clarity and confidence in their choices.
The self-audit, which ensures compliance with the Central Consumer Protection Authority (CCPA) Guidelines and Advisory for Prevention and Regulation of Dark Patterns, 2023 and 2025, is a significant benchmark for other platforms to ensure fairness and transparency in their digital practices.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, stated that the self-audit is a testament to the company's commitment to aligning with the government's vision of a transparent digital economy. The self-audit completion declaration has been submitted to the Hon'ble Secretary, Ministry of Consumer Affairs, Smt. Nidhi Khare, IAS.
Flipkart's focus remains on empowering and delighting every Indian by delivering value through technology and innovation. The Group is deeply committed to ensuring every consumer interaction is built on transparency and trust.
For more information, please contact [email protected]. The self-audit completion is a significant step towards Flipkart's mission to create thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. It also reinforces Flipkart's role as one of India's leading digital commerce entities.
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