Exploring Music's Evolution Through the Lens of Podcasting: A Blend of Tradition and Modernity
In the ever-evolving world of music and entertainment, Seth Schachner stands as a beacon of experience and insight. As the founder and managing director of Strat Americas, a renowned communications consultancy based in Los Angeles and Miami, Schachner has been at the forefront of discussions about the impact of digital technology on the music industry.
With a career spanning over two decades, Schachner's journey began at AOL, where he was one of the first business development executives. This early start set the stage for his subsequent roles at Microsoft, Liberty Media, Viacom, Universal Music, and Sony Music, where he held senior digital leadership positions for eleven years.
Schachner's expertise lies in strategic communications and navigating the digital landscape of music. He has been instrumental in deals related to licensing, rights management, and marketing innovations. His work has been pivotal in shaping the music industry's response to digital challenges, including the integration of AI into music creation, rights, and market strategy.
In 2025, Schachner was a speaker at major industry events, addressing how AI and digital transformation are reshaping music creation, distribution, and business models. He participated in panels on AI’s impact on the creative stack and how generative tools disrupt traditional content workflows and brand storytelling.
Beyond his role at Strat Americas, Schachner has served as Chairman of Florida's Film & Entertainment Advisory Council and has been quoted on broader entertainment industry trends. His articles and posts have appeared in prestigious publications such as Venture Beat and The Guardian.
One of Schachner's most notable achievements was at Sony Music Latin America, where he created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin. His career embodies a bridge between the early digital music business evolution and the emerging digital challenges, particularly the integration of AI into music creation, rights, and market strategy.
Today, Strat Americas provides strategic guidance and helps clients with media and technology partnerships. The consultancy has worked with clients in digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software.
Recently, Schachner featured in a podcast discussion about his career and deal-making. The podcast, themed around Kevin Kelly's quote, "The Future is Already Here - It's just not evenly distributed," focuses on disruptive technologies in music. It brings together unique voices from inside and outside the music industry, offering a fascinating insight into the current and future state of the music business. The podcast is available on Google Podcasts.
In conclusion, Seth Schachner's career is a testament to his deep understanding of the music industry's digital evolution and the challenges that come with it. His work continues to shape the industry, bridging the gap between the past and the future of music.
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