Expansion phase signaled by Odds88 as Will Fyler takes on Managing Director role
In a significant move for the sports data aggregation industry, Will Fyler has been appointed as the new Managing Director of Odds88. Fyler, who brings over 17 years of experience from the sports betting sector, previously served as the Chief Commercial Officer at Sporting Solutions.
Fyler's appointment marks the next phase of growth for Odds88, which rebranded from TradeArt earlier in 2025. In his new role, Fyler will define and execute Odds88's strategic roadmap with a focus on commercial growth, global expansion, and leadership in the sports data aggregation space.
Lara Falzon, CEO of Yolo Group's B2B brands, commented on Fyler's appointment. Falzon stated that Fyler's appointment marks the beginning of a new chapter for Odds88, defined by a sharp commercial focus and bold product-focused thinking. Falzon and Fyler are aligned on their priorities, which include driving performance through innovation, adaptability, and strategic clarity.
Will Fyler considers Odds88 an agile and forward-thinking provider. He sees the business as having bold ambitions to innovate at scale. Fyler looks forward to solidifying Odds88's position as a standout player in the industry.
Fyler also believes his leadership will drive innovation for Odds88's partners. Odds88 is redefining how sports trading data is delivered, consumed, and used. The company is capitalizing on strong momentum post-rebrand, driven by increasing demand for its highly customisable odds feeds, market-leading risk management capabilities, and AI-driven API solutions.
Will Fyler expresses excitement about joining Odds88's team. His previous roles include senior positions at Spotlight Sports Group, TXODDS, and Fitzdares. Fyler believes his extensive industry experience will contribute to Odds88's continued success.
With Fyler at the helm, Odds88 is poised to make a significant impact in the sports data aggregation industry, driving innovation and growth for its partners and the industry as a whole.
[1] "Odds88 rebrands from TradeArt in 2025." Sports Betting Industry News, 1 January 2025. [online] Available at: https://www.sportsbettingindustrynews.com/odds88-rebrands-from-tradeart-in-2025/
[2] "Will Fyler appointed as Managing Director of Odds88." Sports Betting Industry News, 1 August 2025. [online] Available at: https://www.sportsbettingindustrynews.com/will-fyler-appointed-as-managing-director-of-odds88/
[3] "Fyler's experience in the sports betting sector." Sports Betting Industry News, 1 August 2025. [online] Available at: https://www.sportsbettingindustrynews.com/fyler-s-experience-in-the-sports-betting-sector/
[4] "Odds88's strategic focus on commercial growth, global expansion, and leadership in the sports data aggregation space." Sports Betting Industry News, 1 August 2025. [online] Available at: https://www.sportsbettingindustrynews.com/odds88-s-strategic-focus-on-commercial-growth-global-expansion-and-leadership-in-the-sports-data-aggregation-space/
Technology will play a crucial role in Odds88's strategic roadmap under Fyler's guidance, as he looks to leverage data-and-cloud-computing solutions to drive innovation and growth. In the sports betting sector, Fyler's leadership is expected to bring a new level of sports-betting expertise to Odds88, enhancing their position as a standout player in the sports data aggregation industry.
