Expansion of Stagwell in Latin America through strategic partnerships with Allison+Partners and Grupo Garnier
Stagwell, Allison+Partners, and Grupo Garnier Form Partnership to Boost Presence in Latin America
Stagwell, a leading marketing firm, has announced a new partnership with Allison+Partners and Grupo Garnier. This strategic alliance is aimed at expanding Stagwell's creative, content, media, and marketing communications capabilities in the Latin American market.
The joint team, led by David Baum, General Manager at Allison+Partners, and Tomas Saiz, Business Development Director, will be based in Miami. This team will provide strategic counsel to brands entering the Latin American market, helping them navigate the region's diverse markets with enhanced local adaptation and impact.
Grupo Garnier, a well-established agency in the Latin American market, will rebrand its offices in eight markets as Allison+Partners. These rebranded offices will be located in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru, and Mexico. This move is part of Stagwell's ongoing expansion of its global network.
Grupo Garnier, with its Latin American heritage, brings valuable local market knowledge and networks to the partnership. Allison+Partners, one of the Stagwell agencies involved, contributes its global communications expertise. Together, they will collaborate on various projects, offering integrated, culturally attuned marketing, public relations, and digital strategies tailored specifically for Latin American audiences.
This partnership is expected to bring new opportunities for growth and innovation to both parties. It is designed to enhance Stagwell's presence in the Latin American market and marks an expansion of Stagwell's global network. The collaboration is focused on Latin America and is anticipated to bring enhanced capabilities across public relations, digital, and content marketing to the region.
In summary, the partnership between Allison+Partners and Grupo Garnier offers North American brands entering Latin America a powerful combination of global communications expertise and local market knowledge, facilitating smoother brand entry, increased regional relevance, and more effective consumer engagement.
The partnership, fueled by Stagwell's marketing prowess, aims to integrate technology into their services, promising innovative solutions for businesses navigating the Latin American market.
David Baum and Tomas Saiz, leading the joint venture, plan to leverage financing from their shared resources to fund ambitious projects, ensuring a fire of creativity in the competitive Latin American market.
