Expanded Local Assessment Agreement between Comscore and Coastal Television announced
In an exciting development for the professional video industry, Coastal Television's Media Group has entered into a new agreement with Comscore, a leading provider of cross-platform audience measurement solutions. The deal, announced by Coastal Television's founder and CEO, Bill Fielder, will come into effect in January 2025 and cover 12 of Coastal Television's markets.
Under the terms of the agreement, Comscore will be providing unmatched measurement capabilities to Coastal Television's Media Group. This includes Comscore's Advanced Audience data, which offers key benefits such as comprehensive, cross-platform audience measurement. The data combines viewership intelligence across digital, linear TV, over-the-top (OTT), and theatrical content, enabling media buyers and sellers to understand multiscreen consumer behavior more accurately.
The Advanced Audience solution provided by Comscore offers a trusted, third-party data source recognized for its reliability in cross-platform measurement. It also allows for the combination of multiple data footprints, including streaming and traditional TV, offering a holistic view of audience consumption patterns. The advanced audience analytics empower advertisers and content providers to better target and measure TV audiences in a fragmented media environment.
The new deal will also provide enhanced measurement capabilities that help media groups like Coastal Television optimize inventory monetization and improve understanding of their audience across various screens. Specifically, the deal includes capabilities such as Plan Metrix, which allows marketers to plan against very specific audiences based on behavior.
Steve Bagdasarian, chief commercial officer at Comscore, expressed his excitement about supporting Coastal Television's continued expansion. He stated, "We are thrilled to deepen our relationship with Coastal Television's Media Group as their measurement provider."
The new deal expands the scope of the old deal significantly, providing TV measurement and advanced audience data to Coastal Television's Media Group. This deal is a testament to Comscore's position as an emerging comprehensive source emphasizing multiplatform, advanced audience intelligence, which is critical in today’s fragmented TV ecosystem.
For those interested in staying updated on the latest news and information in the professional video industry, signing up for the TV Tech Newsletter is highly recommended. It is the professional video industry's #1 source for news, trends, and product and tech information.
In contrast to competitors such as Nielsen, which emphasizes a mix of panel and big data approaches, Comscore positions itself as an emerging comprehensive source emphasizing multiplatform, advanced audience intelligence. This deal further solidifies Comscore's position as a key player in the industry.
In summary, the new deal between Comscore and Coastal Television's Media Group is a significant step forward for both parties. It will empower Coastal Television's clients to drive revenue growth by understanding the unique characteristics of local market performance. The deal also underscores Comscore's commitment to providing unmatched measurement capabilities and advanced audience insights to regional and local media groups, driving improved advertising efficiency and market competitiveness.
Read also:
- Innovative Garments and Accessories Producing Energy: Exploring Unconventional Sources for Renewable Power
- Digital Commerce Giant Clips Unveils Its Latest Offering, Clip Ultra, Fortifying Its Dominance in Mexico's Market
- Tesla-powered homes in Houston cause buying rush among interested buyers
- MoneyGram's Investment in 'Drive to Survive' Yielded Results?
