European authorities introduce a fresh approach to encourage digital signature adoption within the tourism sector.
In the heart of Italy, Wonderful Italy, a leading player in the hospitality sector, has identified the guest welcoming process as a primary area for intervention, marking a significant step towards digital transformation. Founded in 2017, Wonderful Italy has rapidly grown to become the country's largest hospitality company, managing a vast number of vacation homes directly.
On January 8, 2025, the company announced the implementation of digital innovation to improve the guest welcoming process. Partnering with Intesa, a Kyndryl Company, and its Intesa Sign digital signature platform, Wonderful Italy has transformed its welcoming process, making it more efficient and user-friendly.
The collaboration between Wonderful Italy and Intesa aims to further evolve business processes, adapting them to the needs of an industry in continuous transformation. The electronic signature solution is part of a broader digital transformation strategy that includes solutions for compliance document storage, customer digital onboarding, EDI - Electronic Data Interchange, electronic invoice platform, international electronic invoicing, business electronic signature, electronic seal, document management software, and supply chain management.
Marco Schiavi, Guest Management Director of Wonderful Italy, emphasizes the importance of the flexibility and ease of integration of the chosen electronic signature solution in response to a diverse international guest portfolio. He states that the goal was to create a frictionless process, reducing paper impact and procedural errors.
The Intesa Sign platform allows for digital presentation and signing of contracts on-site during in-person welcoming, recognizing the signer through One Time Password. This innovation aims to accelerate the document flow and reduce waiting times during in-person guest welcoming.
The digitally signed documents are stored in compliance with regulations in the Intesa platform, ensuring security and efficiency. Marco Schiavi also highlights that the partnership with Intesa marks a starting point, with the goal of continually evolving business processes to align with a rapidly growing business.
Wonderful Italy's mission is to support the entrepreneurial spirit of local operators in guest welcoming, believing it to be a fundamental resource for territorial development. By digitizing its guest welcoming process, the company is not only improving its own operations but also contributing to the digitalization of the Italian hospitality sector as a whole.
- In the pursuit of digital transformation, Wonderful Italy, a prominent hospitality company in Italy, has partnered with Intesa, a Kyndryl Company, to implement digital innovations in their guest welcoming process, which involves the use of technology and finance by adopting the Intesa Sign digital signature platform.
- As part of their broader digital transformation strategy, Wonderful Italy is integrating various solutions such as compliance document storage, customer digital onboarding, EDI - Electronic Data Interchange, electronic invoice platform, international electronic invoicing, business electronic signature, electronic seal, document management software, and supply chain management, aiming to evolve business processes within the ever-changing technology and finance sectors, contributing significantly to the digitalization of the Italian hospitality industry.
