EU Ad Rules Reshape Irish Presidential Race: €17K Spent on Meta Ads
The 2025 Irish presidential election has seen significant online advertising spending, with Meta and Google set to halt political ads due to EU regulations. Between August 29th and September 27th, campaigns spent over €17,000 on Meta alone.
Fianna Fáil's Jim Gavin led the Meta spending with €2,190, followed by Catherine Connolly's campaign at €2,687. Heather Humphreys of Fine Gael spent the most, totaling €12,289. The Social Democrats also advertised, spending between €200 and €299 on a Holly Cairns endorsement for Catherine Connolly.
Meta and Google are winding down political ads in the EU. Meta cited 'unworkable requirements' under the EU's Transparency and Targeting of Political Advertising (TTPA) regulation, which aims to promote fair political debate and combat election interference. The changes come into effect from early October.
The EU's new advertising rules have led to significant changes in the 2025 Irish presidential election. Campaigns have spent over €17,000 on Meta, with Heather Humphreys' campaign leading the spending. Meta and Google's decisions to halt political ads reflect the EU's commitment to transparency and fair elections.
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