Enhancing Email Interaction via Short Infographics
In the digital age, where attention spans are short and competition is fierce, finding effective ways to engage audiences is crucial. One such method gaining popularity is the use of mini infographics in email newsletters.
For instance, Nest, a company known for its smart home products, sends a monthly energy report email. The email includes a bar chart of energy usage and bite-sized infographics in the "Interesting Facts" section. These mini infographics, created by dragging a map from a tool into the canvas and changing the values for each location, provide a quick and easy way to visualise data.
Creating these mini infographics requires minimal work. All you need is a single question and a relevant data point. To make one using the mentioned platform, go to Templates, pick the Charts category, and look for the Bubble Chart template. From there, you can customise the mini infographic by changing the house icons and tweaking the text to fit your needs.
The author of this article, who enjoys receiving and learning from other businesses' newsletters, finds these bite-sized infographics engaging and informative. They provide insights about energy usage compared to the rest of the country, answering questions that might otherwise go unanswered.
However, context matters. It's important to test infographics in small batches before sending them out to everyone. This ensures that they resonate with the intended audience and provide value, rather than becoming a distraction.
Companies that use visual data and storytelling in their email newsletters to increase attention and interaction typically incorporate responsive, well-structured designs with clear call-to-action elements, personalised content, and mobile optimization. Examples include those using professional UX design agencies or advanced email editors like Mailjet.
In the world of email newsletters, there are two kinds of people: those who sign up for everything and those who would never give up their email. Regardless of where you fall on this spectrum, the use of mini infographics is a strategy worth considering. They not only increase clicks and engagement but also make complex data more accessible and digestible.
For those interested in learning more about creating infographics, a guide on how to make an infographic in 5 steps is available. And for inspiration, examples of infographic usage will be shown from the author's inbox, including one from Nest.
In conclusion, the use of mini infographics in email newsletters is a powerful tool for increasing engagement and providing valuable insights. By testing different infographics and finding what works best for a specific situation, businesses can enhance their newsletters and connect with their audience in a more meaningful way.
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