Enhanced Marketing Strategies with Tech: Boosting Beauty Product Brands through Sensor Technology and Digital Signage
**GHD Embraces Technology to Stay Ahead in Competitive Hair Styling Market**
In a bid to maintain its top-tier status in the global hair styling tool market, GHD is focusing on innovation, high-quality design, and enhancing user experience. The British brand is leveraging technology innovations like multi-functional tools, precise heat control, and proprietary styling technologies to maintain product superiority.
One of GHD's latest offerings is the *ghd Wave Triple Barrel Hair Waver*, a technology-driven product that caters to current styling trends like the "mermaid hair" waves, appealing to trend-conscious consumers with its sleek design and effective functionality. Another innovation is the *ghd Duet Style 2-In-1 Hot Air Styler*, which combines drying and straightening in one device, simplifying hair styling routines and offering professional-quality results at home.
GHD's *Gold Professional Styler* features dual-zone ceramic plates with next-gen heat sensors that maintain an even temperature of 365ºF, reducing hair breakage by 70% and offering 2x color protection, catering to all hair types. This technology reinforces GHD’s reputation for quality and hair health prioritization.
To strengthen brand position and customer engagement, GHD products maintain a consistent aesthetic with matte finishes and ergonomic shapes that are both stylish and practical, enhancing user experience and brand identity. Reviews highlight how GHD tools deliver salon-like results at home, which helps justify premium pricing and builds brand loyalty through customer satisfaction.
In a collaborative effort, GHD is working with retail installation specialist, Lime Retail, to build an interactive stand with sensor technology and mirrored glass for their stores. The interactive unit designed by Lime Retail and Bluefin International features sensors that trigger content when approached, keeping shoppers engaged for longer and acting as a virtual sales specialist for the brand. The Bluefin High-Bright custom screens are crucial for shoppers to see and engage with the content.
The installation has been successful for the GHD brand and product sales, leading to more orders for screens as the client expands. The beauty brand market is highly competitive, with the hair tools division being particularly heated. However, GHD's technological edge, combined with strategic product design and positive user experiences, helps the brand sustain its top-tier status and deepen customer engagement.
Looking ahead, GHD's strategy to strengthen its brand position includes expanding into untapped markets, launching new products, driving innovation, and leveraging unexpected technology in stores. The brand is building an experience zone on Oxford Street and has expanded to a two-sided screen format for new units in the UK. Lime and Bluefin continue to work with GHD as they expand their footprint in beauty stores across Europe.
With the global hair styling tool market forecasted to grow at an annual rate of 4.9 percent to reach US $38.4 billion by 2030, GHD is well-positioned to continue its dominance in the industry.
- GHD is utilizing technology advancements, such as multi-functional tools and precise heat control, to bolster its business by offering innovative and superior smart-home-devices like the ghd Wave Triple Barrel Hair Waver and the ghd Duet Style 2-In-1 Hot Air Styler.
- The ghd Gold Professional Styler, featuring next-gen heat sensors and dual-zone ceramic plates, showcases GHD's commitment to technology and priority on hair health, contributing to the brand's reputation for quality and user satisfaction.
- To further enhance the consumer experience and brand engagement, GHD collaborates with retail specialists like Lime Retail and Bluefin International to adopt technology, such as sensors and high-bright screens, in its stores, creating an interactive and immersive experience for customers.
