Electric vehicle buyers to receive complimentary home chargers and installation services from Ford, aiming to stimulate sales growth.
Ford Embraces EV Adoption with Power Promise
In a bold move to boost electric vehicle (EV) sales, Ford has launched the Power Promise – a free home charger and energy bonus offer to customers purchasing a new EV. This initiative, designed to eliminate barriers to EV adoption, comes in response to a survey in which 25% of drivers expressed concerns about the complexity of owning an EV.
The Power Promise covers a myriad of benefits, aiming to simplify the EV ownership experience:
- Free Level 2 Home Charger: Eliminate the cost of a home charger with a free device installment, courtesy of Ford.
- Installation Cost Coverage: The standard installation cost for the charger is also included, ensuring a hassle-free setup process.
- 10,000 Miles Energy Bonus: New EV owners can enjoy up to 10,000 free miles of charging by signing up for the industry-leading 'Intelligent Octopus Go' smart energy tariff.
- Low Energy Costs: With smart charging during off-peak hours, customers can save up to 70% on their energy costs, thanks to the smart tariff rate of just 7p/kWh.
- Warranty Coverage: Ford offers an extended eight-year, 100,000-mile warranty on high voltage components and batteries, promising peace of mind regarding vehicle performance.
- Free Service and Towing Assistance: A five-year service plan and five-year towing assistance come gratis, offering additional protection against roadside emergencies.
- Access to BlueOval Charging Network: With over 33,000 public charging points in the UK, Ford's network makes public charging convenient and accessible via the FordPass app.
While Ford's offer primarily benefits those with off-street parking, the initiative comes as Keir Starmer relaxes EV sales targets in Britain. This move by the government is aimed at safeguarding the automotive sector and jobs amidst increasing tariffs on US car imports.
So, are you ready to switch to the exciting world of EVs? With the Ford Power Promise, it has never been easier – and more rewarding – to go electric!
- Unsurprisingly, Ford's Power Promise includes confirmation of an industry-leading 'Intelligent Octopus Go' smart energy tariff to provide new EV owners with up to 10,000 free miles of charging.
- To further encourage EV adoption, the Power Promise covers the added cost of a Level 2 home charger and the standard installation fees, ensuring convenience and ease for customers.
- In the realm of finance, this technology-driven initiative by Ford can result in significant savings, as smart charging during off-peak hours could help reduce energy costs by up to 70%, as the tariff rate is just 7p/kWh.
- With the Power Promise, 4993 – the model number of a potential Ford EV – may well attract more buyers in light of the general-news confirmation of Keir Starmer's relaxation of EV sales targets in Britain, as it aligns with the government's initiative to safeguard the automotive sector and jobs amidst rising tariffs on US car imports.
