Ecommerce Merchants: Optimize Product Data for GenAI Visibility Now
Ecommerce merchants are urged to optimize their product data for better visibility on generative AI (genAI) platforms like ChatGPT, Perplexity, and Gemini. While direct data sharing is not yet possible, merchants can prepare by following optimization tips and evaluating their current genAI visibility.
Louis Camassa, Rithum's product director, advises merchants to keep product data clean and consistent, write for people, use structured attributes, optimize images, update feeds often, and use custom fields. Localizing content, being transparent on price, and not skipping details are also crucial.
To understand how genAI platforms rank and mention products, merchants should experiment with shopper-like queries. Currently, companies cannot transmit product data directly to these AI systems. Instead, they must optimize and structure their content using schema.org markup, semantic clarity, and trustworthy signals to be recognized indirectly.
Merchants should review and ensure their product information feeds contain key details such as dimensions, color options, materials, and intended applications. While direct product data sharing is not yet possible, merchants can prepare now for when these AI platforms open their gates.
Optimizing product data for genAI platforms can significantly improve ecommerce visibility. Merchants should follow optimization tips, experiment with queries, and evaluate their current visibility. Although direct data sharing is not yet possible, merchants can prepare by structuring their content and ensuring key product details are included in their feeds.
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