Dubai-based Dubizzle Group purchases Egypt's Hatla2ee online automotive marketplace for an undisclosed amount
Dubizzle Group Expands Presence in Egypt with Acquisition of Hatla2ee
Dubizzle Group, a leading classifieds platform in the Middle East and North Africa (MENA) region, has announced the acquisition of Hatla2ee, an Egyptian online car marketplace. This acquisition marks Dubizzle Group's latest expansion in Egypt, where it already operates Dubizzle for general classifieds and Bayut for real estate listings.
Hatla2ee, founded in 2016 by Samy Swellam, specializes in buying and selling new and used cars in Egypt. Dubizzle Group plans to integrate its technology and resources into Hatla2ee's platform to enhance the car buying and selling experience for Egyptian users.
The acquisition reinforces Dubizzle Group's commitment to transforming the way Egyptians buy and sell cars. In the MENA region, Dubizzle Group has made notable acquisitions of classified platforms, including Hatla2ee and Drive Arabia, a UAE-based automotive media platform acquired in May 2024.
Dubizzle Group itself operates multiple classified platforms across the MENA region, including its flagship Dubizzle site, Bayut (real estate classifieds), and Drive Arabia. Following a merger between EMPG and Frontier Car Group around 2020, it evolved into a diversified portfolio company managing specialized classifieds platforms in several verticals and countries.
Here's a summary of the main classified platforms acquired or operated by Dubizzle Group in the MENA region:
| Platform | Sector | Region | Acquisition Year | Notes | |----------------|-------------------|---------------------|------------------|----------------------------------------------------| | Dubizzle | General classifieds| UAE and MENA-wide | Established 2005 | Flagship platform; expanded to multiple countries | | Hatla2ee | Automotive sales | Egypt | 2025 | Egyptian car marketplace | | Drive Arabia | Automotive media | UAE | 2024 | Automotive sector media platform | | Bayut | Real estate | UAE & region-wide | Part of portfolio | Real estate classifieds platform |
Imran Ali Khan, CEO of Dubizzle Group, commented on the acquisition, stating that Egypt is a key focus for Dubizzle Group's future growth. Samy Swellam, CEO of Hatla2ee, expressed that joining forces with Dubizzle Group opens up new opportunities to enhance their platform and create a better user experience in Egypt.
Hatla2ee has grown to become one of Egypt's leading automotive marketplaces, attracting over 2 million monthly visitors. With a population of 114 million people and a quickly evolving automotive market, Egypt presents an exciting opportunity for growth in the classifieds sector.
Sources: [1] Dubizzle Group. (2025). Press Release: Dubizzle Group Acquires Hatla2ee. [2] Frontier Car Group. (2020). Press Release: EMPG and Frontier Car Group Announce Merger.
The acquisition of Hatla2ee by Dubizzle Group signifies their expansion into the financial sector of Egypt, specifically the automotive industry, as Hatla2ee specializes in buying and selling new and used cars. Dubizzle Group aims to leverage their technology and resources to improve the car buying and selling experience for Egyptian users.
Following this acquisition, Dubizzle Group's diversified portfolio includes classified platforms in several verticals, such as technology (Drive Arabia), real estate (Bayut), and general classifieds (Dubizzle), across the Middle East and North Africa region.
