Digital Media Awards Asia honors SCMP Plus with gold award
The Triumph of SCMP Plus: A Game-Changer in Digital Media
Riding high on the crest of innovation, SCMP Plus — the premium subscription service from South China Morning Post — clinched a prestigious award on Wednesday, a testament to its commitment to offering readers deeper insights and analysis, particularly on China-related topics.
This golden win in the digital subscription/reader revenue project category was one of two top honors scooped by the Post at the Digital Media Awards Asia in Kuala Lumpur. The spotlight was also thrust upon Morning Studio, the Post's commercial content arm, which nabbed the top prize in its category for a project with Cathay Pacific's air-cargo unit — transporting pandas to Hong Kong.
Embracing the Future with SCMP Plus
In an era where AI-generated content and short videos dominate, SCMP Plus stands as a beacon of quality journalism and experienced storytelling. This premium analysis and opinion platform was introduced on May 6, 2024, as part of a full suite of subscription tiers offered by the Post. The three tiers included a standard option, which provides website access; Plus, a digital access and SCMP Plus premium offering; and Bundle Plus, which added print newspaper delivery to the first two platforms.
Chow Chung-yan, the executive editor of the Post, remarked on receipt of the award, stating, "This affirmation underscores that a product built on journalism, news judgment, experience, user needs, and curation holds its ground in an industry grappling with AI-generated content and short videos." He added, "It's heartening to see that discerning readers still seek experienced journalists and credible brands to keep themselves informed."
WAN-IFRA, the organizers of the awards, possesed a stringent criterion for submissions in the digital category. They were in search of entries that "demonstrate real results and metrics, understanding of brand strengths, clarity for the reader or customer, and an effective call to action."
Buoyed by this recognition at the regional level, SCMP Plus now gears up to contest in the grand arena of the global Digital Media Awards, set to be held in Krakow, Poland, on May 4-6, in conjunction with the World News Media Congress.
SCMP Plus: A Star on the Horizon
While the search results do not provide specifics on SCMP Plus winning the Digital Media Awards Asia, it's pertinent to take a closer look at SCMP and its relevance to such accolades. SCMP is a distinguished news organization renowned for its coverage of Hong Kong and regional news. Their premium subscription service, SCMP Plus, is likely a platform offering exclusive interviews, in-depth analysis, and enriched reader experiences.
The Digital Media Awards Asia, organized by WAN-IFRA, celebrate innovation and excellence in digital media across Asia. In 2025, SPH Media was renowned as a major winner, but there's no specific mention of SCMP triumphs or their premium service achievements[2]. Nevertheless, the potential significance of SCMP Plus lies in its provision of premium content, appealing to readers craving deeper insights into regional issues.
Further achievements for SCMP Plus might include increasing subscriber numbers by offering exclusive, high-quality content tailored to their audience's evolving interests. Continuing to innovate in digital storytelling and interactive features can help SCMP Plus stand out in the competitive media landscape, further enhancing reader engagement and loyalty.
- The South China Morning Post's premium subscription service, SCMP Plus, was recognized with a prestigious award in the digital subscription/reader revenue project category, as mentioned in the 'Triumph of SCMP Plus' article.
- SCMP Plus, renowned for offering deep insights and analysis on China-related topics, now aims to compete in the global Digital Media Awards, a testament to its desire to be recognized as a leading platform in the world news sector.
- As AI-generated content and short videos become prevalent, SCMP Plus stands out as a platform providing quality journalism and experienced storytelling, offering a premium analysis and opinion platform to a discerning audience.
- In the pursuit of excellence, SCMP Plus might focus on increasing subscriber numbers by offering exclusive, high-quality content tailored to the evolving interests of its audience, further enhancing its reputation as a go-to source for world news and analysis.
