Digital arm of TELUS establishes a new office in Dubai, aiming to enhance AI-driven customer experience in the Middle East.
TELUS Digital Expands into Dubai to Support Middle East's AI-Driven Digital Transformation
TELUS Digital, a leading digital strategy and customer experience (CX) company, has announced the opening of a new office in Dubai, United Arab Emirates. This marks the company's entry into the Middle East, aiming to deepen its presence in key growth markets.
The new office will provide end-to-end services, including strategy, delivery, and managed operations, leveraging local insight and TELUS Digital's global expertise. The Dubai office is a strategic move to support the Gulf region’s accelerating demand for AI-driven digital transformation across multiple sectors.
The UAE government's AI 2031 strategy aims to position the country as a global leader in AI through significant public-sector initiatives and investments in AI infrastructure. TELUS Digital's regional strategy aligns with this goal, focusing on establishing a local hub to support the Gulf region’s AI-driven digital transformation.
The new office targets critical sectors such as energy, transportation, logistics, healthcare, education, financial services, telecom, media, hospitality, and retail. The aim is to fuel innovation and AI adoption aligned with regional economic diversification goals.
In addition to the Dubai office, TELUS Digital has also added a sixth site in India, located in Ahmedabad, GIFT City. The South African and Indian sites provide strategic proximity to key markets in Europe and the Middle East. Across its Centers of Excellence in India, TELUS Digital provides specialized expertise in digital transformation, data annotation, and AI services.
The Gulf region's infrastructure is forward-thinking and pro-innovation, making it ideal for TELUS Digital's work. The region's heavy investments in AI technologies are driving innovation across critical sectors such as energy, transportation, logistics, healthcare, and education, positioning it as a growing hub for AI research, development, and deployment.
There is growing interest in the Gulf region to work with full-service partners for digital transformation. TELUS Digital's CX innovation capabilities help clients across sectors embrace responsible, AI-powered change in the UAE and the broader Middle East. The new sites also enhance TELUS Digital's ability to support key business functions for clients, including IT, HR, talent acquisition, finance, and workforce management.
Tobias Dengel, President of TELUS Digital Solutions, stated, "This move is to deepen our presence in key growth markets. We are committed to supporting UAE digital transformation goals and smart city initiatives." TELUS Digital's Middle East operations will be supported by the company's global team and delivery model.
[1] TELUS Digital Press Release: TELUS Digital Expands Global Footprint with New Office in Dubai, UAE. (2022). [Link] [2] TELUS Digital Press Release: TELUS Digital Opens New Office in Dubai, UAE to Support Middle East's AI-Driven Digital Transformation. (2022). [Link] [3] TELUS Digital Press Release: TELUS Digital Announces New Office in Dubai, UAE to Support Gulf Region's AI Adoption. (2022). [Link] [4] UAE Government AI 2031 Strategy. (2017). [Link] [5] UAE Government AI Adoption Report. (2021). [Link]
- The new office in Dubai, leveraging TELUS Digital's global expertise and local insight, aims to support the Gulf region's demand for AI-driven digital transformation across sectors such as healthcare, education, and infrastructure.
- TELUS Digital's regional strategy, aligned with the UAE's AI 2031 strategy, focuses on establishing a local hub to accelerate AI adoption and fuel innovation in key sectors like artificial-intelligence, energy, and transportation.
- The establishment of the new office in Dubai and the addition of a sixth site in India reflect TELUS Digital's commitment to deepen its presence in AI-driven digital transformation across multiple sectors, including technology and artificially-intelligent services.
