Digital Advertising Oversight from BBB National Programs' Ad Accountability Scheme Provides Updated Guidance for Political Advertisements
Chillin' with DAAP's Guide on Transparency in Political Ads 🚀
🗽️ New York, NY - Get ready to rock the elections, the right way! The Digital Advertising Accountability Program (DAAP), under BBB National Programs, has dropped a fresh guide on maintaining transparency in political online and mobile app adverts. This knowledge dropping is aimed at helping political campaigns and their ad partners meet the notice and disclosure requirements.
DAAP, in its data protection cop role for the DAA, scans the market to ensure adherence to the DAA's Political Advertising Principles. These rules are all about clear, catchy, and prominent disclosure of the sponsor of the ad. To make things even clearer, this guide expands on the rules to help political peeps and their ad tech buddies get in check.
🎯 Key Points in the Guide:
- Amplified Notice: Political ads must rock the 'political ad' scene, using icons, symbols, or fancy text.
- Political Advert Disclaimer: Who paid for the ad and other juicy details need to be linked from the enhanced notice, including contacts and legal disclaimers.
- New Age Tech: Bonus points for considering new marketing innovations, such as connected TV (CTV), to maintain transparency in all digital ad formats.
DAAP keeps tabs on the marketplace's compliance with the DAA's Self-Regulatory Principles, including the Political Advertising Principles. When it spies some non-compliance, it reports the findings to the DAA and, when needed, hollers at the feds.
Curious about DAAP? Check 'em out here!
🤔 About BBB National Programs: BBB National Programs is a non-profit squad that's home to U.S. self-regulation of independent industries for over half a century. They provide third-party accountability and resolution services to tackle existing and emerging issues. From advertising to child-marketing to privacy, BBB National Programs helps businesses play fair and users have a smoother experience. Dig deeper at bbbprograms.org.
💻 About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), under the BBB National Programs, was designed by the Digital Advertising Alliance (DAA) to uphold self-regulation principles for data privacy in online and mobile advertising. It's there to provide guidance for companies aiming to comply with industry principles and to sort out consumer complaints about online privacy. 💬
In the realm of technology, the Digital Advertising Accountability Program (DAAP) plays a crucial role in maintaining data privacy within the finance sector, particularly in business operations that include political advertising. This is achieved through DAAP's efforts to ensure compliance with the DAA's Political Advertising Principles, which aim to provide clear and prominent disclosures of ad sponsors in various digital platforms, including new age technologies like connected TV (CTV).
