Design studio Genesis is set to launch in the El Segundo area of Southern California.
Genesis Design California to Open in 2025
Genesis, the luxury automotive brand, is set to establish a foothold in Southern California's automotive landscape with the opening of its new design studio in El Segundo, California, in early 2025. The studio, named Genesis Design California, will occupy an 80,000-square-foot facility.
The studio's design incorporates natural light and materials to reflect the Genesis ethos, with outdoor spaces modeled after Korean gardens and spacious, light-filled offices and conference rooms. Visitors can find a tea platform inspired by Korean traditions, an upper-level patio for events and dining, and private areas enclosed in soft acoustic felt for a serene and calming environment.
The open workspace includes collaborative breakout areas and flexible seating, aiming to foster creativity and innovation. The studio also boasts a cutting-edge digital design lab and a library tailored for discussion, research, and reflection.
Luc Donckerwolke, the company's Chief Creative Officer, made the announcement at a private event in Los Angeles. Donckerwolke, who was awarded the title "World Car Person of the Year" in 2022, has previously worked as design director for Bentley, Lamborghini, Škoda, and Audi under the Volkswagen Group umbrella. The award recognized his transformative impact on the automotive industry.
The studio will employ 45 individuals and serve as a creative hub for the brand. The design is expected to be influenced by the climate, cultural arts, and automotive scene of Los Angeles, reflecting the brand's commitment to the region.
The opening of Genesis Design California is a significant move for the brand, marking its expansion in California and strengthening its presence in the region. While the exact opening date is not specified, recent information points to activities in California during 2025 that include Genesis' expansions, suggesting that the design studio launch would also be set for sometime within that year.
The "World Car Person of the Year" award was given by a jury of 102 journalists from 33 countries, highlighting the global recognition of Donckerwolke's creative vision. The studio's design, facilities, and location are poised to make Genesis Design California a hub for innovation and creativity in the automotive industry.
[1] "Genesis to Open Design Studio in California in 2025" - Source [1] "Genesis Expands Presence in California" - Source
- The innovative digital design lab at Genesis Design California, a new facility set to open in Southern California in 2025, will undoubtedly harness the latest technology in automotive design.
- As a creative hub for Genesis, Genesis Design California in El Segundo, California, is expected to leverage technology in its state-of-the-art facilities to foster collaboration, innovation, and superior design in the automotive industry.
