Depop changes leadership permanently, appointing a new CEO.
Depop Appoints Peter Semple as New CEO
After a period of strong growth, online fashion reseller Depop has appointed Peter Semple as its new Chief Executive Officer (CEO), effective from this Friday. Semple, who has been serving as the interim CEO since May, officially takes over the role on August 1, 2025.
Semple joined Depop in 2019 as Chief Marketing Officer (CMO), where he played a crucial role in shaping the strategic vision of the company and leading its creative team. His contributions significantly boosted Depop’s growth and cultural relevance. Before joining Depop, Semple gained valuable experience at Google's Creative Lab.
During his interim tenure, Semple demonstrated strong leadership and a deep dedication to Depop’s mission and community. Etsy's CEO, Josh Silverman, praised Semple for his efforts, stating that he is committed to accelerating Depop’s mission to make fashion circular and lead the business through its next phase of growth.
Depop, a subsidiary of Etsy Inc., has seen remarkable momentum in recent years. The company reported a net loss of $52 million in its most recent quarter, largely due to the sale of its Reverb Holdings division. However, Depop showed strong top-line growth, particularly in the U.S., and its gross merchandise sales were the highest since the business was acquired by Etsy in 2021.
Etsy's gross merchandise sales were down 6.5% in its most recent quarter, but the company reported Q1 revenue of $651.2 million, a 0.8% increase year over year. To support Depop's growth, Lanny Baker was appointed as CFO at Depot.
Kruti Patel Goyal, former CEO of Depop, is now the president and chief growth officer of Etsy Inc. Brad Minor took over Goyal's duties after serving as chief brand officer of Etsy.
Semple's understanding of Depop's position in culture and resale, as well as his proven ability to lead and inspire teams, make him an ideal choice for the role. He is committed to continuing Depop's mission to make fashion sustainable and to lead the business through its next phase of growth.
The official announcement was made in a company release sent to Retail Dive. With Semple at the helm, Depop is poised to continue its growth and make a significant impact in the fashion industry.
[1] Retail Dive, (2025). Depop appoints Peter Semple as CEO. Retrieved from https://www.retaildive.com/news/depop-appoints-peter-semple-as-ceo/ [2] Fashion United, (2025). Depop appoints Peter Semple as new CEO. Retrieved from https://fashionunited.uk/news/fashion/depop-appoints-peter-semple-as-new-ceo/2025080138440 [3] The Business of Fashion, (2025). Depop appoints Peter Semple as CEO. Retrieved from https://www.businessoffashion.com/articles/news-analysis/depop-appoints-peter-semple-as-ceo
- In the realm of technology, Semple's strategic vision and leadership at Depop are expected to propel the company forward in the fashion industry.
- Semple's extensive experience at Google's Creative Lab and his tenure as interim CEO at Depop demonstrates his proficiency in both tech and business sectors.
- As culture continues to intertwine with fashion, Semple's understanding of Depop's place in both domains promises to guide the company towards success.
- With the focus on making fashion sustainable, Semple's dedication to Depop's mission aligns with the growing trend of business prioritizing culture and technology for environmental impact.
