Deepening Collaboration: Reward and NatWest Group Expand Alliance to Redefine Customer Interaction Standards
NatWest Group has renewed its strategic partnership with Reward, a global leader in Customer Engagement and Commerce Media, marking a continuation of a decade-long collaboration between the two organizations. This renewed agreement focuses on delivering innovation, insight, and engagement for customers, with a particular emphasis on AI-powered hyper-personalisation and innovation [2][3].
The partnership aims to deepen personalisation for millions of NatWest customers by leveraging advanced AI technologies to tailor banking perks more closely to individual preferences and behaviors. This initiative aligns with NatWest’s overall digital innovation trajectory, which includes AI-powered risk models and automation contributing to operational efficiencies and enhanced customer service [1].
The renewed collaboration is part of NatWest’s broader strategy to innovate customer engagement and drive sustainable growth through technology. Key points of the partnership include the extension of the decade-long collaboration between NatWest Group and Reward, the integration of AI technologies to enable hyper-personalisation within the MyRewards loyalty programme, and the delivery of more personalised banking rewards and experiences to millions of NatWest account holders [2][3].
Reward powers NatWest's award-winning flagship loyalty programme, MyRewards, providing meaningful, tailored rewards to millions of customers across NatWest's debit and credit portfolios. The MyRewards programme has been instrumental in delivering personalised rewards to NatWest customers, and Reward will now deliver an innovation roadmap focused on AI-powered hyper-personalisation and highly targeted experiences [2][3].
Lewis Broadie, Head of Current Accounts, Everyday Banking at NatWest Group, comments on the partnership's role in delivering personalised value to customers at scale. James House, Chief Commercial Officer at Reward, shares his thoughts on the partnership's success and the focus on delivering deeper personalisation, AI-powered Activation, and creating value at every touchpoint [2][3].
The partnership between Reward and NatWest Group has been successful and enduring, lasting for over a decade. The collaboration between the two organizations continues to set the standard for data-driven customer engagement in the sector. NatWest Group is excited to build on its relationship with Reward to drive innovation, insight, and engagement for its customer base [2][3].
Notably, Reward has surpassed its goal of delivering $2 billion in cashback to customers by 2025. This renewed agreement reflects both organizations' commitment to delivering relevance at scale through smarter, insights-led customer engagement [2][3].
Sources: [1] NatWest Group (2022). NatWest Group's digital innovation trajectory [2] Reward (2022). NatWest Group and Reward renew strategic partnership [3] Finextra (2022). NatWest Group renews strategic partnership with Reward
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