Deal Changes One-Time Clients into Regular Customers (for Dealer Tool)
In the ever-evolving world of automotive sales, a new player is making waves with its innovative approach to customer service. VehicleLyfe, a cutting-edge AI-powered platform, is filling a void for customers seeking guidance on various aspects of vehicle ownership, from maintenance and warranty upgrades to insurance, leasing, buying, and trading.
Developed for car dealerships, VehicleLyfe is designed to boost customer loyalty and establish dealers as trusted long-term partners. Alex Snyder, CEO of VehicleLyfe, has highlighted the platform's ability to book appointments, often via text messages, making it a convenient tool for both dealerships and customers.
One of the first dealership operations to sign on with VehicleLyfe is Apex Automotive Group, which operates four stores in Myrtle Beach and Anderson, SC. The group's Chrysler Jeep Dodge and Ram outlet is currently using VehicleLyfe, with plans to expand its implementation to other stores, including a Volkswagen dealership and two Honda outlets.
VehicleLyfe offers a comprehensive suite of services to customers. It provides a complete service history, detailing dates of service, costs, services completed and declined, access to existing extended service agreement coverages and potential renewal options. Additionally, it offers tools to understand vehicle equity and trade-in possibilities, access to the full dealership inventory, and a proprietary Investment Peak Analysis.
The Investment Peak Analysis helps customers determine the optimal time to keep or trade their vehicle based on when repair and maintenance costs begin to outweigh the vehicle's value. This feature underscores VehicleLyfe's commitment to providing customers with actionable vehicle-ownership information beyond sales and service reminders.
In virtual dealership-customer conversations, VehicleLyfe's AI is capable of initial responses, understanding the customer's car, payment, payoff, and trade value. After a vehicle is sold or serviced, the customer receives a quarterly digital message with a link to VehicleLyfe, maintaining the connection and fostering trust and loyalty without adding to a dealer's workload.
Tom Harsha, the company's chief operating officer, describes VehicleLyfe as a modern technology that nurtures customers along the way. Despite occasional concerns about AI providing nonsensical answers, Harsha finds the company's program to work well. John Vincent, the group's director of business development, appreciates VehicleLyfe for providing a customized ownership path and gentle follow-ups rather than blasts.
In a market where only 23% of dealership sales customers returned to buy another car last year, a significant decrease from a decade ago when the number was consistently above 30%, VehicleLyfe's focus on customer loyalty is more crucial than ever. By offering a personalized concierge that customers have always wanted, built on real data and automated touchpoints that foster trust and loyalty, VehicleLyfe is poised to revolutionize the automotive industry.
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