Day 2 Highlights from CES2025 Automotive Showcase: HARMAN, Schaeffler, Texas Instruments, Arbe Robotics, NVIDIA, Garmin, Qualcomm, Trimble, STRADVISION, Pebble, AiDEN Automotive, HERE, Smart Eye, VicOne, P3, SMK, AiDEN, Aeva, and Wideye Participate
At this year's Consumer Electronics Show (CES), several automotive companies announced new partnerships and technological advancements, collectively emphasizing a profound industry shift towards centralized, AI-enabled automotive architectures.
HL Klemove and HARMAN unveiled an integrated automotive platform, merging cockpit and Advanced Driver-Assistance Systems (ADAS) technologies. The platform features a Samsung Exynos-based central domain controller and plans to use Qualcomm SoCs for centralized processing. This development addresses trends in high-performance compute architectures driven by market demands in China.
HARMAN also announced the integration of Cerence AI into its Ready Engage system, launching the "Luna" avatar for personalized, emotionally intelligent interactions. HARMAN Ready Display products bring theater-quality visuals to vehicles using Neo QLED technology. Furthermore, HARMAN Ready Connect integrates 5G and satellite communication for seamless connectivity.
Through its partnership with Gentherm, HARMAN Ready Care integrates real-time monitoring of driver stress and focus with personalized interventions. HARMAN Ready Aware uses vehicle-to-network solutions to provide drivers with real-time traffic and hazard alerts.
Aeva and Wideye introduced the first functional in-cabin 4D LiDAR solution using FMCW technology for passenger vehicles. The solution integrates Aeva's Atlas 4D LiDAR sensor with Wideye's custom-formulated glass.
Arbe Robotics and NVIDIA are collaborating to advance automotive perception, showcasing ultra-high-definition radar technology that integrates advanced AI and NVIDIA's in-vehicle computing platform.
Pebble, a company known for its all-electric travel trailers, revealed the production-intent design of its Pebble Flow at CES 2025. The trailer boasts a 45 kWh lithium iron phosphate battery and a 1.1 kW solar array for off-grid adventures. The Pebble Flow incorporates advanced automation features, including Magic Hitch for effortless towing, InstaCamp for quick setup, Active Tow Assist to reduce strain on tow vehicles, a remote control function via the Pebble App, and onboard AI powered by NVIDIA DRIVE Orin for seamless operation and over-the-air updates.
emotion3D and BHTC showcased a camera-behind-display driver monitoring system enhancing in-cabin safety by combining driver and occupant monitoring with an integrated human-machine interface (HMI) for a next-level user experience and advanced safety features.
AVL and Microsoft collaborated to demonstrate virtualization capabilities for vehicle software development via AVL DevOps Pilot, a cloud-based platform leveraging Microsoft Azure and AI tools like GitHub Copilot. The aim is to reduce development time and automate testing in software-defined vehicles.
NVIDIA’s ecosystem partnerships with Toyota, Hyundai, and Uber focused on integrating NVIDIA’s DRIVE AGX Orin platform for autonomous fleet capabilities, while Sony Honda Mobility introduced automotive and entertainment technology convergence in their AFEELA models, highlighting advances in autonomy, connectivity, and AI-driven cybersecurity.
STRADVISION has unveiled the production-ready version of its SVNet 3D Perception Network at CES 2025, featuring enhanced features for Level 2+ autonomous driving, adaptability across varied environments, and new autonomous parking capabilities. STRADVISION plans to extend manufacturing into new regions to meet global demand.
AiDEN Automotive and HAAS Alert have joined forces to enhance connected vehicle safety services, combining AiDEN's privacy-first connectivity expertise with HAAS Alert's Safety Cloud platform to deliver timely digital alerts in high-risk scenarios. AiDEN Automotive and HERE Technologies have partnered to deliver advanced, privacy-focused in-vehicle services, integrating HERE's automotive-grade location technology into AiDEN's platform for real-time, context-aware navigation and alerts.
Texas Instruments introduced AI-enabled automotive chips at CES 2025, designed to enhance safety and audio experiences across all vehicle types.
Pioneer announced plans to start local manufacturing of in-car products in India in 2026, supporting the “Make in India” initiative to better serve local automakers and expand their global mobility solutions footprint.
These announcements collectively emphasize a profound industry shift towards centralized, AI-enabled automotive architectures, enhanced driver and occupant monitoring systems, virtualization in software development, autonomous fleet integration, and localized manufacturing to meet regional market needs.
- HL Klemove and HARMAN's integrated automotive platform merges cockpit and Advanced Driver-Assistance Systems (ADAS) technologies, using Samsung Exynos and Qualcomm SoCs for centralized processing, catering to trends in high-performance compute architectures driven by market demands in China.
- HARMAN also announced the integration of Cerence AI into its Ready Engage system, launching the "Luna" avatar for personalized, emotionally intelligent interactions and integrating real-time monitoring of driver stress and focus with personalized interventions.
- Aeva and Wideye introduced the first functional in-cabin 4D LiDAR solution for passenger vehicles, using FMCW technology and incorporating Aeva's Atlas 4D LiDAR sensor with Wideye's custom-formulated glass.
- The partnership between Arbe Robotics and NVIDIA aims to advance automotive perception, showcasing ultra-high-definition radar technology that integrates advanced AI and NVIDIA's in-vehicle computing platform.
- Pebble, a company known for its all-electric travel trailers, revealed the production-intent design of its Pebble Flow at CES 2025, including advanced automation features powered by NVIDIA DRIVE Orin for seamless operation and over-the-air updates, emphasizing the convergence of technology and transportation.
