Curated for You Launches with Major Retailers, Driving AI-Powered Shopping
Curated for You, a shopping platform, is transforming the way consumers discover and buy products. It's now live with several major retailers, including Revolve, Steve Madden, and Tuckernuck, offering 'visual stories' that engage shoppers more effectively than traditional ads or product recommendations.
The platform's use of generative AI is driving higher conversion rates, particularly in electronics and jewelry. Consumers are embracing natural language prompts, like 'What should I wear to a holiday party in NYC?', to receive personalized product suggestions through Copilot.
ChatGPT, noticing this trend, is updating its infrastructure to support longer search queries and agent-to-agent communication. Meanwhile, Ralph Lauren has introduced 'Ask Ralph' within its mobile app, providing style advice and fashion inspiration. Microsoft has partnered with Curated for You, enabling Copilot AI companion users to discover fashion through natural conversation. This integration allows users to type in prompts and receive context-aware, shoppable product curations from participating retailers.
The shift towards AI-driven shopping is evident, with consumers increasingly using natural language prompts to find products during their shopping journey. Curated for You, with its visual storytelling and AI integration, is leading this change, and more retailers are expected to join this innovative approach to online shopping.
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